Display ads are still the mainstay of web monetization for publishers over two decades after they were first launched. But increasingly over the past few years, relying only on display ads for generating ad revenue has become an increasingly risky proposition—banner blindness led to the gradual declining of CTRs with ad blocking delivering the final blow to p … [Read more...]
A GDPR Checklist for Those Who Are Tired of GDPR Checklists
Come 25th of May, GDPR will come in effect and any website not complying with the new norms will be liable to pay heavy fines. While the web is full of GDPR guides right now, actionable information is hard to find. In this post, we're outlining some of the most important steps you need to take to ensure compliance. > Audit your existing data: You have to sort all the user … [Read more...]
AdSense Moves from “Served Impressions” to “Downloaded Impressions”
AdSense is changing the way it measures impressions by introducing downloaded impressions based on recommendations from The Interactive Advertising Bureau (IAB) and Media Ratings Council (MRC). So far in AdSense reporting, an impression was counted when an ad matching the request was located on the server, this was called the "served impression". Going forward, impressions … [Read more...]
5 Reasons for Google AdX Account Closure
We regularly receive queries from publishers using Google AdX about how to get their suspended accounts restored. Google has an appeal form that publishers can fill if they think the account closure was made in error and not because of an active policy violation or simply publisher negligence. Once the appeal is reviewed and a decision has been made, Google does not consider … [Read more...]
How to Get Access to Google Ad Exchange
For fast-growing publishers looking to step up from Google AdSense and increase their ad earnings, Google Ad Exchange (AdX) makes for a compelling case. AdX allows eligible publishers to gain access to a much bigger pool of demand via campaigns from the best brands and advertisers worldwide, more demand means greater bid competition, which means more ad revenue for … [Read more...]