Are you scared by ad blocking statistics yet? According to the 2017 Global Ad Block Report by PageFair: 11% of the global internet population is blocking ads Ad blocking grew at 30% between 2015 and 2016 Mobile adblock usage surged in Asia-Pacific by 40% in the same period Most analysts only predict these adoption numbers to go up in the future. What does this … [Read more...]
Explainer: What is ads.txt?
The recent "Methbot" scheme spoofed more than 6,000 premium publisher domains and generated as much as $5 million in fraudulent revenue each day. If that sounds like a big number, consider that Methbot is just one fraud operation that gained mainstream attention, there are many other similar ones that are still going undetected. Domain spoofing is an advertising malpractice … [Read more...]
GDPR Explainer: An Essential Guide to the New European Data Protection Laws
Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media, a new set of data protection laws proposed in the European Union have quickly become the hottest topic of discussion. This is your go-to guide for understanding the General Data … [Read more...]
Prebid.org Open-Source Initiative Launched by AppNexus and Rubicon Project
AppNexus and Rubicon Project have announced the creation and launch of Prebid.org, Inc., an independent organization dedicated to the development and promotion of open-source header bidding solutions and other open-source tools to drive publisher monetization. A collaborative effort of industry partners, Prebid.org is open to all parties advocating for unbiased and efficient … [Read more...]
Can Blockchain Fix the Problems of Digital Advertising Industry?
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in p … [Read more...]
DFP Now Supports Programmatic Native Ads for Desktop and Mobile
Back in 2015, DFP first announced the availability of native ads for mobile apps. This was aimed at creating a better user experience by giving app publishers an alternative to prestitial and interstitial ads—both disliked and disruptive formats that don't meet the Initial Better Ad Standards. Context is incredibly important on mobile, and that’s why over the next few weeks we’ … [Read more...]
IAB Releases New Ad Portfolio with 360-Degree Video and Virtual Reality Ads
The Interactive Advertising Bureau (IAB) is a trade group that empowers marketing and media industry to thrive in the digital economy by advising on the sales, delivery, and optimization of digital advertising and marketing campaigns. Last month, the group launched IAB Standard Ad Unit Portfolio featuring flexible ad units that maintain their aspect-ratio while resizing to fi … [Read more...]
The Future of Ad Tech: VR, AR, and Location-Based Targeting
Despite global ad spend expected to cross $200 billion this year, an overdependence on display advertising has cost both advertisers and publishers dearly over the last few years. With problems such as banner blindness, ad blocking, and ad fraud plaguing traditional display ads, tech giants have been working on the future of ad tech: Delivering better, less intrusive, and in … [Read more...]
Guide: How to Increase Organic Traffic
A website is nothing if not the traffic that it receives, for everyone from online stores to web publishers, success on the internet is often measured in monthly pageviews. Traffic is broadly classified under the following categories: Direct (when someone types in the URL directly in their browser and lands on a website) Paid (traffic acquired from Google AdWords, … [Read more...]
The Most Hated Ad Types, Ranked
Ad blocking advocates may tell you that all ads are terrible, but some ads are clearly more intrusive and annoying than others. Following the unabated rise of ad blockers, most publishers, ad networks, and regulatory bodies have scrambled to fix the bloated mess that online advertising has become. Based on research and findings from the Coalition for Better Ads and Nielsen … [Read more...]