Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface coupled with…
Google AdSense is the most popular ad network for publishers just starting with ad monetization. If you are new to ad tech, it is recommended to start with AdSense to…
The fee structure of Google’s advertising products has long been a source of speculation in an industry where hidden platform fees are the rule rather than the exception. In a…