Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in p … [Read more...]
DFP Now Supports Programmatic Native Ads for Desktop and Mobile
Back in 2015, DFP first announced the availability of native ads for mobile apps. This was aimed at creating a better user experience by giving app publishers an alternative to prestitial and interstitial ads—both disliked and disruptive formats that don't meet the Initial Better Ad Standards. Context is incredibly important on mobile, and that’s why over the next few weeks we’ … [Read more...]
IAB Releases New Ad Portfolio with 360-Degree Video and Virtual Reality Ads
The Interactive Advertising Bureau (IAB) is a trade group that empowers marketing and media industry to thrive in the digital economy by advising on the sales, delivery, and optimization of digital advertising and marketing campaigns. Last month, the group launched IAB Standard Ad Unit Portfolio featuring flexible ad units that maintain their aspect-ratio while resizing to fi … [Read more...]
The Future of Ad Tech: VR, AR, and Location-Based Targeting
Despite global ad spend expected to cross $200 billion this year, an overdependence on display advertising has cost both advertisers and publishers dearly over the last few years. With problems such as banner blindness, ad blocking, and ad fraud plaguing traditional display ads, tech giants have been working on the future of ad tech: Delivering better, less intrusive, and in … [Read more...]
Guide: How to Increase Organic Traffic
A website is nothing if not the traffic that it receives, for everyone from online stores to web publishers, success on the internet is often measured in monthly pageviews. Traffic is broadly classified under the following categories: Direct (when someone types in the URL directly in their browser and lands on a website) Paid (traffic acquired from Google AdWords, … [Read more...]
The Most Hated Ad Types, Ranked
Ad blocking advocates may tell you that all ads are terrible, but some ads are clearly more intrusive and annoying than others. Following the unabated rise of ad blockers, most publishers, ad networks, and regulatory bodies have scrambled to fix the bloated mess that online advertising has become. Based on research and findings from the Coalition for Better Ads and Nielsen … [Read more...]
Funding Choices: AdSense Offers Whitelist Notices to Tackle Ad Block Users
Google has recently announced a lot of pro-publisher initiatives and policies, starting with releasing native ad formats, allowing 300x250 ad units above the fold on mobile, to introducing page-level policy compliance. In addition to that, they've also provided a lot of new best practices based on new ad data. All these were longstanding issues that AdSense users struggled w … [Read more...]
Explainer: What is Supply-Path Optimization?
Header bidding was supposed to solve the problem of complexity in ad operations. As the adoption picked up pace however, SSPs (short for supply-side platforms, software used by publishers to sell ads) began altering their algorithms and employing aggressive auction tactics to increase yield. This works out well for the SSPs and even publishers, at least in the short term. But … [Read more...]
Ad Tech Monthly: Blockchain, Anti-Duopoly Pacts, New Ad Marketplaces +More
Our ad tech monthly wrap-up covers the most important news in ad technology, ad blocking trends, funding, and other topics of interest to web publishers and advertisers. Quick Brief Can the decentralised information model that is central to blockchain help the fragmented supply chains in the ad tech industry? In his column on AdAge, Richard Bush, CTO of New York … [Read more...]
AdSense Best Practices: Recommendations for 2017
Most web publishers use Google AdSense as their primary means of monetization. We've covered AdSense best practices for web publishers in the past, but policies have changed since then, and Google has released many recommendations in recent updates. Here's a quick summary. Optimizing Ad Layouts While creating ad placements, find the balance between optimizing for re … [Read more...]