Quora and AdSense help forums are littered with questions about how much you can earn with AdSense, AdSense CPM ad rates, and the like. Since AdSense CPM rates are variable, it leads to a lot of speculation among publishers. Here are a few such questions: How much can I earn with 1000 visitors / day with AdSense?What factors affect AdSense CPM?How much traffic will I need to … [Read more...]
The Best SSPs (Supply-Side Platforms) for Web Publishers
In a recent post, we covered what supply-side platforms are, how they work, the benefits of using an SSP, how they differ from demand-side platforms, and how to choose the right SSP. To recap: "A supply-side platform is a technology platform that enables web publishers to manage their ad inventory, fill it with ads, and generate ad revenue." That's a really basic … [Read more...]
Auto Ads: Everything You Need to Know About This AdSense Feature
15 years after its launch, Google AdSense still remains the primary source of monetization for a majority of web publishers, with over 11.1 million websites using the ad network. AdSense is easy to get started with, and gives publishers access to the Google Display Network (GDN)—one of the largest pool of ad demand in the world that offers close to 100% fill rate. However, s … [Read more...]
5 Ad Tech Predictions for 2019
2018 was a mixed year for publishers, advertisers, and ad tech in general. Ads.txt helped introduce some much needed transparency into the ad tech supply chain, GDPR and consent management caused some to adapt and many others to throw in the towel, Index Exchange raised a storm with its bid caching debacle, and Amazon aggressively grew its ad tech business, while global ad … [Read more...]
A Guide to Consent Management Platforms (CMPs)
The General Data Protection Regulation (GDPR) came into effect on the 25th of May last year, requiring publishers and other web-based businesses to follow a set of rules pertaining to the collection, storage, and use of data collected from EU residents, or risk paying heavy fines. After GDPR came into effect, companies started scrambling to ensure compliance. However, this … [Read more...]
What are Progressive Web Apps and How Do They Work?
Over the past few years, Google has been trying to speed up the mobile web in order to deliver a better user experience. The first step in this journey was the launch of accelerated mobile pages. Although these ‘stripped down’ mobile webpages were fast, publishers hit a roadblock with setting up analytics, attribution, and monetization via display ads. Even as continuous imp … [Read more...]
Using Third-Party JavaScript: Security Risks, Page Speed & Optimization
Along with HTML and CSS, JavaScript is an essential building block of most modern websites. You need JavaScript to implement services such as website analytics, conversion tracking, social plugins, ad serving, web fonts, and A/B testing tools, among others. Think about the Facebook Like button for instance, in order to make it work on your website, you will need to include a … [Read more...]
What are Auto-refresh Ads and How do They Work?
There are a lot of techniques and hacks that web publishers use to maximise ad revenue such as A/B testing, header bidding, lazy loading ads, et al. One such commonly used technique is known as auto-refresh ads. In this post, we’re going to explain what auto-refresh ads are, how they work, who should use them, and things to keep in mind before implementing them. What are A … [Read more...]
Header Bidding Wrappers: Explained
We’ve covered header bidding, the technology that enables publishers to offer their inventory to multiple ad exchanges simultaneously, many times on this blog before. But we haven't discussed the header bidding wrappers yet—an essential part of the process. First, let’s recap. Header bidding allows publishers to increase their ad revenue by creating bid pressure for the ad in … [Read more...]
How to Use Key-value Targeting in Google Ad Manager
Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason, its simple user interface coupled with powerful features such as key-value targeting. Key-value targeting enables publishers to organize inventory, target ads to a specific audience, webpage, ad slots, and improve reporting. Before … [Read more...]