‘AdSense alternatives’ has become a common search query despite Google AdSense being the most popular ad network for publishers just starting with ad monetization. If you are new to ad…

If you are receiving more than 5 million pageviews, the time is ripe for moving on to DoubleClick for Publishers (now Google Ad Manager). Most bloggers and online publishers understand…

Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface coupled with…

The fee structure of Google’s advertising products has long been a source of speculation in an industry where hidden platform fees are the rule rather than the exception. In a…