The fee structure of Google’s advertising products has long been a source of speculation in an industry where hidden platform fees are the rule rather than the exception. In a…

The COVID-19 pandemic has taken a toll on the global economy, leaving most industries reeling. Publishers, too, have been hit, with ad revenues stagnating or declining as advertisers hit pause…

As you probably know, following Safari’s and Mozilla’s lead, Chrome is also deprecating third-party cookies. Sure, it may take two years, but for publishers who rely on cookie-based tracking for…

In a recent research we conducted, we found that 78% of the top 50 largest digital publishers in the world (by traffic) were using header bidding. Apart from IAB’s ads.txt…

Coalition for Better Ads is an industry association that supports valuable free content, robust journalism, and social connections across the internet by helping set the standards for better advertising experiences.…