As you probably know, following Safari’s and Mozilla’s lead, Chrome is also deprecating third-party cookies. Sure, it may take two years, but for publishers who rely on cookie-based tracking for…

In a recent research we conducted, we found that 78% of the top 50 largest digital publishers in the world (by traffic) were using header bidding. Apart from IAB’s ads.txt…

Coalition for Better Ads is an industry association that supports valuable free content, robust journalism, and social connections across the internet by helping set the standards for better advertising experiences.…

Google has always been committed to promoting better advertising experience on the web. Back in 2016, Chrome banned Adobe Flash-based ads “to enhance the browsing experience for more people on…

Considering that Amazon started building its advertising technology and header bidding offerings much later than other players in the market—its adoption has been nothing short of meteoric. According to the…