“DFP (now Ad Manager) is essentially an additional layer over AdSense or any other ad network you work with that allows you a lot more control over the delivery of…
“Data is the foundation of interactive advertising.” – Interactive Advertising Bureau “Hold my beer.” – Apple In December 2017, one of the largest ad retargeting vendors – Criteo – saw…
AMP ads are being revamped to perform better in terms of revenue. AMP Project came to be 3 years ago at the peak of responsive design / mobile-first movement. Back…
In the weeks following the GDPR deadline, ad tech went through a period of turbulence which made one thing quite clear: No one was completely prepared for the D-day. Spoiler alert:…
Anything that is in huge demand but short supply gets faked and sold for slightly lower prices than the real thing. This is true for the counterfeit product sellers in…