"DFP (now Ad Manager) is essentially an additional layer over AdSense or any other ad network you work with that allows you a lot more control over the delivery of ads." In this post, we're covering how the system allows you to traffic ad inventory to multiple demand sources and makes them compete for higher revenue, all the while delivering as intended on your direct-sold … [Read more...]
Safari ITP (“Intelligent Tracking Prevention”) and What it Means for Publishers
“Data is the foundation of interactive advertising.” - Interactive Advertising Bureau "Hold my beer." - Apple In December 2017, one of the largest ad retargeting vendors - Criteo - saw its stocks plummet by 27%. The reason? They had announced the net negative impact of over 20% on their 2018 revenue - as a direct result of Safari ITP. (Source) Programmatic publishers had … [Read more...]
How AMP Ads are Finally Boosting Ad Revenue for Publishers
AMP ads are being revamped to perform better in terms of revenue. AMP Project came to be 3 years ago at the peak of responsive design / mobile-first movement. Back then, the project had one goal: Better mobile web experience for users. While it was fairly successful at accomplishing that, publishers felt shortchanged—What's the point of optimal UX on pages that can't be m … [Read more...]
What Ad Tech Looks Like in the GDPR Aftermath
In the weeks following the GDPR deadline, ad tech went through a period of turbulence which made one thing quite clear: No one was completely prepared for the D-day. Spoiler alert: Nothing really happened. The Internet continues to function as usual, but with more popups asking for user consent across EU than before. Most users continue to click 'accept' and get back to c … [Read more...]
Ad Fraud in 2018 – Expert Tips for the Straight-shooting Publisher
Anything that is in huge demand but short supply gets faked and sold for slightly lower prices than the real thing. This is true for the counterfeit product sellers in the real world and fake inventory/traffic sellers in the digital world. We have said this before: Ad fraud doesn't just hurt buyers. Buyers lose ad spend. But good publishers stand to lose their source of … [Read more...]
“Better Late than Never”: Google to Join IAB Consent Framework by August
Google is getting ready to make GDPR-compliance easier for AdX/AdSense publishers. Before May 25th, publishers had two ways to collect and pass GDPR-compliant consent to Google demand. They could either create their own consent mechanism or use Google's Funding Choices platform. Neither was viable for two reasons: Most publishers lack the resources to develop and imp … [Read more...]
All About Sticky Ads (and How to Make the Most of ’em)
In the times of bot traffic, fraud, and ad block, precious few ads make their way to real people who promptly scroll through the page - looking for something that catches their interest - without sparing a glance for the ad. Advertisers want conversions, and their ads are useless if there's no one around to see them. For this reason, most advertisers would gladly pay a p … [Read more...]
How to Estimate GDPR Impact on Your Google AdSense Earnings
Now that 25th May is so close, every publisher who has left the whole GDPR-compliance thing completely untouched is asking one question: What do I lose by not complying? Most Google AdSense users are expecting some revenue drop. Google itself is warning publishers about it. If you are still debating whether it's worth your time and effort to invest in compliance, it's time … [Read more...]
Google’s GDPR Gameplan: What AdX and AdSense Publishers Can Do
It’s three weeks till May 25th. And right on time, Google announced its GDPR policy to its publishing partners. We're breaking down the policy here so publishers know what's going on: Google's GDPR Gameplan In a recent mail to all its publishing partners using DFP/AdX and AdSense, Google's policy says: You are not required to seek consent for a user’s activity on Google’s sit … [Read more...]
“Ads aren’t the Problem”: What (Really) Annoys AdBlock Users
Even though the ad tech industry is collectively trying to fix the error of their ways—Better Ads standards are proof of that—it's a "too little, too late" kind of situation. Adblock users remain staunchly unimpressed. What a wonderful world – so different we can hardly imagine it. It's only really popups and large sticky ads that are frowned upon by the Better Ads Standards, a … [Read more...]