“Data is the foundation of interactive advertising.” - Interactive Advertising Bureau "Hold my beer." - Apple In December 2017, one of the largest ad retargeting vendors - Criteo - saw its stocks plummet by 27%. The reason? They had announced the net negative impact of over 20% on their 2018 revenue - as a direct result of Safari ITP. (Source) Programmatic publishers had … [Read more...]
How AMP Ads are Finally Boosting Ad Revenue for Publishers
AMP ads are being revamped to perform better in terms of revenue. AMP Project came to be 3 years ago at the peak of responsive design / mobile-first movement. Back then, the project had one goal: Better mobile web experience for users. While it was fairly successful at accomplishing that, publishers felt shortchanged—What's the point of optimal UX on pages that can't be m … [Read more...]
What Ad Tech Looks Like in the GDPR Aftermath
In the weeks following the GDPR deadline, ad tech went through a period of turbulence which made one thing quite clear: No one was completely prepared for the D-day. Spoiler alert: Nothing really happened. The Internet continues to function as usual, but with more popups asking for user consent across EU than before. Most users continue to click 'accept' and get back to c … [Read more...]
Ad Fraud in 2018 – Expert Tips for the Straight-shooting Publisher
Anything that is in huge demand but short supply gets faked and sold for slightly lower prices than the real thing. This is true for the counterfeit product sellers in the real world and fake inventory/traffic sellers in the digital world. We have said this before: Ad fraud doesn't just hurt buyers. Buyers lose ad spend. But good publishers stand to lose their source of … [Read more...]
“Better Late than Never”: Google to Join IAB Consent Framework by August
Google is getting ready to make GDPR-compliance easier for AdX/AdSense publishers. Before May 25th, publishers had two ways to collect and pass GDPR-compliant consent to Google demand. They could either create their own consent mechanism or use Google's Funding Choices platform. Neither was viable for two reasons: Most publishers lack the resources to develop and imp … [Read more...]