“Data is the foundation of interactive advertising.” – Interactive Advertising Bureau “Hold my beer.” – Apple In December 2017, one of the largest ad retargeting vendors – Criteo – saw…
AMP ads are being revamped to perform better in terms of revenue. AMP Project came to be 3 years ago at the peak of responsive design / mobile-first movement. Back…
In the weeks following the GDPR deadline, ad tech went through a period of turbulence which made one thing quite clear: No one was completely prepared for the D-day. Spoiler alert:…
Anything that is in huge demand but short supply gets faked and sold for slightly lower prices than the real thing. This is true for the counterfeit product sellers in…
Google is getting ready to make GDPR-compliance easier for AdX/AdSense publishers. Before May 25th, publishers had two ways to collect and pass GDPR-compliant consent to Google demand. They could either create their…