Get a primer on types of Programmatic Deals (open auction, private auction, preferred deal, and programmatic guaranteed deal), their advantages and disadvantages. Each impression is unique, then why trade them…

Adblock usage is decimating publisher income globally, leaving them scrambling to recover their lost adblock revenue. This effort typically takes two forms—ad walls and paid subscriptions. There’s a renewed interest among…

Apple protects its users’ online privacy by making its browser smarter. Ad tech vendors who depend on that information for ad targeting are not happy. “Data is the foundation of…

In the weeks following the GDPR deadline, ad tech went through a period of turbulence which made one thing quite clear: No one was completely prepared for the D-day. Spoiler alert:…