We have previously listed some header bidding demand partners to add in your wrapper. But there's more to bidders than just their demand. The following list contains only the top tier demand partners currently in the header bidding game; the kind that require you have a hefty number of minimum monthly impressions just to get a quote; the kind that bring in considerable … [Read more...]
Google Chrome’s Built-in Adblock Shows up in Chrome Canary
Google’s “no holds barred” approach to bad ads isn’t just for show. The Chrome ad blocker is real and currently being developed for Android. Chrome Canary, an unstable developer-build for Chrome browser (for Android), was recently found containing a new feature: an ‘Ads’ toggle within the Site Settings menu. This option (turned off by default in the current build) gives users … [Read more...]
Direct Ad Sales: How (and Why) to Sell Your Ad Inventory Directly
Before we get into this, let's make one thing clear: Direct ad selling is NOT just for big league publishers. Any publisher with original content and human audience can do it. As concerns about brand-safety and advertising fraud steer advertisers away from programmatic, enterprising publishers have a lot of leverage to pitch their ad space directly to a … [Read more...]
Everything at Hand: A Review of Epom Ad Server for Publishers
Ad servers help publishers manage all of their ad space on all of their digital properties from a single, central console. They store information about ads and deliver them as directed to visitors. They track impressions, views, and clicks, and they generate real-time statistical reports for review and optimization. We signed up for a first-hand look at Epom ad server: A … [Read more...]
How Top Publishers are Recovering Adblock Revenue
Adblock usage is decimating publisher income globally, leaving them scrambling to recover their lost adblock revenue. This effort typically takes two forms—ad walls and paid subscriptions. There’s a renewed interest among top-tier media publishers to drive visitors to buy subscriptions. This is an effort to reduce dependence on advertising-based revenue model in the first pla … [Read more...]
What Demand Partners Want from Publishers’ Ad Inventory
In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. That being said, there are two sides to every coin. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. Why? Because numbers can be fraudulent. Also, relying entirely o … [Read more...]
Facebook Monetization: Instant Articles to Support Paywalls on Branded News
The platform is heaping brand new monetization features on its mobile-friendly but notoriously ‘flat’ format. Due to its lukewarm financial returns, publishers have never been keen on Facebook Instant Articles. Earlier this year, The Guardian abandoned the platform altogether, opting instead to bring readers directly to its site for more advertising revenue and to promote pai … [Read more...]
Native Works: Inside Revcontent’s Play at Proving Native Ad Performance
Native is great. But it’s not without flaws. For those who don’t know, “The basic philosophy of native advertising revolves around making ads appear less like ads. For instance, while browsing through the food section of BuzzFeed, you may come across a story titled “The Evolution of Pizza”, which has been sponsored by Pizza Hut.” [Related reading: Top 7 Native Ad Networks … [Read more...]
How to Choose the Right Technology Partner to Sell Your Ad Space
After Methbot and YouTube, it’s not just advertisers rethinking their relationship with ad tech. Publishers are doing their best to take matters into their own hands as well. Purch built itself a host of custom bidders to sell video inventory programmatically. SheKnows controls its auction dynamics through a header bidding wrapper of its own creation. Telegraph wants to o … [Read more...]
AdSense Now Flags Individual Pages for Policy Violations, No Site-Wide Bans
After the YouTube exodus, Google Display Network is taking great pains to ensure brand-safety for its advertisers, without cutting too deep into publishers’ (and its own) revenue. Last week, Google announced two updates that will allow it to act quickly and more precisely against prohibited content, all the while making all policies (and their violation penalties) clearer to … [Read more...]