Get a primer on types of Programmatic Deals (open auction, private auction, preferred deal, and programmatic guaranteed deal), their advantages and disadvantages. Each impression is unique, then why trade them…
direct ad sales is a one-on-one deal between publishers and advertisers, eliminating any middleman (like ad network). Learn how to get started with it. Most publishers depend on ad networks…
Earlier this month, we published a simpler guide to header bidding technology. A programmatic technique that works from within the user’s browsers and gives unprecedented uplift in yield; header bidding…
