Adblock usage is decimating publisher income globally, leaving them scrambling to recover their lost adblock revenue. This effort typically takes two forms—ad walls and paid subscriptions. There’s a renewed interest among…
“Data is the foundation of interactive advertising.” – Interactive Advertising Bureau “Hold my beer.” – Apple In December 2017, one of the largest ad retargeting vendors – Criteo – saw…
In the weeks following the GDPR deadline, ad tech went through a period of turbulence which made one thing quite clear: No one was completely prepared for the D-day. Spoiler alert:…
Anything that is in huge demand but short supply gets faked and sold for slightly lower prices than the real thing. This is true for the counterfeit product sellers in…