Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into audience data…
Google developed Chrome in 2008—and now has 63.6% of desktop market share worldwide. Meanwhile, Apple’s Safari is used by 14.59% of browser users worldwide, second only to Chrome. Why is…
A recent report by IAB UK revealed that for the first time, ad spend on video has surpassed that on display ads. Despite the uniqueness of the format and its…
The cat’s out of the bag. Brands now know that a huge chunk of their ad dollars are wasted on ads that never appear before a human. That’s part of…
Measuring the effectiveness of content strategies is a lifelong endeavor. Here is a list of handy tools to help you overcome those obstacles. Read now! Developing a content strategy and…
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain,…
Users don’t hate ads, they just don’t like the intrusive ones. But the cost of intrusive ads is being paid by the entire advertising industry as the usage of ad…
The Epom ad server is a relatively simple ad serving platform for publishers of all sizes.. Read the blog to know all about Epom Ad Server in detail. Ad servers…
Despite global ad spend expected to cross $200 billion this year, an overdependence on display advertising has cost both advertisers and publishers dearly over the last few years. With problems…
Ad blocking advocates may tell you that all ads are terrible, but some ads are clearly more intrusive and annoying than others. Following the unabated rise of ad blockers, most…