The frustration is real. Traditional display ads get ignored. Pop-ups annoy users. Full-screen interstitials trigger Google penalties. Publishers need ad formats that generate revenue without destroying user experience. Publishers are…
Find out what is a Demand Side Platform (DSP) and learn how they enable advertisers to automate ad buying, target specific audiences, and optimize digital campaigns in real-time.” Before programmatic…
“Native video ads don’t interrupt, they intrigue.” Native video ads are designed to blend subtly with the content, making them non-intrusive and engaging for the viewers. Learn how native ads…
If you are looking for answers to the question “How to make $5000 as a publisher in 2026?”, you are at the right place. Read our blog to gain value-driven…
Discover the benefits of using Responsive Display Ads (RDAs), also called Google Responsive Ads, in marketing campaigns. Learn how these adaptable and effective ads work, their benefits, and a lot…
Google Core Update in June 2025 brought long-awaited relief for some publishers—boosting traffic and rankings, while others saw little change or further decline. In this post, we break down what…
Ad tech loves its three-letter acronyms, and one of the most commonly heard ones is SSP, short for supply side platform. So, what are supply-side platforms? Who uses them? And…
The DSP vs SSP vs Ad exchange dynamic is an important one for publishers to understand who are a part of the programmatic advertising ecosystem. Read our blog to know…
What are pre-roll ads exactly? Simply put, they are short video commercials that pop up automatically right before you get to watch the content you’ve chosen. Stick with us as…
Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. Learn the strategies, best practices, and dos and don’ts of ad refresh in this comprehensive guide.…