Online marketing constantly changes, and advertisers always look for new ways to get people to buy their products and services. One of these marketing methods that has become more popular…
This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other. Quite often, when…
A comprehensive list of the 30 Best Ad Networks. Learn about ad networks, how they work, and why publishers should choose them. Whenever we talk about monetizing websites, the first…
Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. Universal IDs were modified into what is known as Unified ID,…
Learn how contextual advertising can supercharge your ad revenue. Discover expert tips, best practices, and real-world examples. Have you ever encountered an advertisement on a website that is so pertinent…
CTV vs OTT: Discover which platform offers the best advertising opportunities. Learn how to optimize your ad strategy, reach the right audience, and increase revenue through CTV and OTT. The…
Ad exchanges have revolutionized the AdTech industry by bridging a significant gap—a reliable connection between publishers and advertising entities. But what is an ad exchange, and how is it simplifying…
Programmatic display advertising (PDA) has changed the advertising game altogether. What required back-to-back negotiations and human interventions can now be done within seconds with the help of technology. So, what…
As fast as the digital advertising industry is growing, it needs to be governed by specific standards so that the multitude of parties can work together in harmony – a…
In an era where every pixel matters and user experience reigns supreme, mastering the art of ad formats and strategies is not just a choice but a necessity. Since mobile…