PPC und CPC stehen für Pay-per-Click und Cost-per-Click. Die Netzwerke, welche Zahlungen pro Klick auf die Anzeigen oder Links anbieten, sind PPC/CPC-Werbenetzwerke. Da wir zur Branche der Werbetechnologie gehören, wissen…
Digital ad revenue is the main source of income for the majority of content creators and publishers worldwide. This ad revenue, in turn, is dependent on the number of users…
Google ads manager pricing comes in different models. What you pay varies somewhat depending on how you have set the pricing. In 2019, Google ad manager saw a shift to…
Google Ad Manager is a powerful tool with a complex setup, it’s easy to feel lost. Follow these DFP optimization tips to get your account back in shape. Ad Manager…
Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching is the…
Publishers not familiar with dev work usually have a hard time getting Google Publisher Tag slots to work. Here are some common GPT mistakes to avoid. The Google Publisher Tag…
Header bidding implementation has always been a bit technical. But publishers equate complicated implementation with complex debugging. This is not always true. After implementing header bidding on their website via…
We discuss 5 psychology studies and explain how you can use them to be a better blogger. You’re a blogger who writes with the utmost passion to fulfill the needs…
Is your website earning less and less money from ad revenue? We discuss 7 strategies to optimize banner ad revenue while keeping your visitors happy. Maximizing profits for publishers requires…