A concept long viewed as contentious, Amazon entering the open-source header bidding ecosystem, has now reached mainstream adoption. Once met with skepticism, the notion of Amazon collaborating through Prebid was…
As we are just a few months away from 2026, several trends in programmatic advertising have changed, and publishers should keep a close eye on multiple programmatic advertising trends to…
Key Takeaways Programmatic video offers improved targeting and efficiency, leading to higher engagement and a reported 95% information retention rate for video messages.Connected TV (CTV) is transforming the market, with…
Find out what is a Demand Side Platform (DSP) and learn how they enable advertisers to automate ad buying, target specific audiences, and optimize digital campaigns in real-time.” Before programmatic…
Interstitial ads are full-screen ads that typically appear at the natural transition point to catch user attention and promote products/services. But is this attention-grabbing ad format a stroke of genius…
With advertisers moving away from linear TV, the demand for connected TV will continue to bloom. Our blog will explore the top five connected TV ad networks and how they…
Contextual advertising is evolving with the rise of AI intention models. With industry focus shifting from attention to intention, brands are turning to predictive targeting for smarter and privacy-centric engagement.…
The AdTech industry, which has been working on the amalgamated ecosystem of small and big AdTech players, is finally moving towards consolidation. The reasons are many, and so are the…
Cookieless advertising is the new future. Post depreciation, it’s all about privacy-first advertising or ethical advertising. Although Google has yet again faltered on its plans to go cookieless, publishers shouldn’t…
AdBlock Recovery Solutions helps publishers by employing user-friendly ad experiences and acceptable ad formats without forcing users to disable ad blockers. Discover Advanced AdBlock Recovery Solutions for publishers to combat…