TL;DR AdSense wasn’t built for HTML5 games, it lacks gaming-native formats (rewarded video, interstitials, skins) and struggles with global fill rates. The key insight: Stop chasing high eCPMs and start…
What are pre-roll ads exactly? Simply put, they are short video commercials that pop up automatically right before you get to watch the content you’ve chosen. Stick with us as…
Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media, a new…
AdBlock Recovery Solutions helps publishers by employing user-friendly ad experiences and acceptable ad formats without forcing users to disable ad blockers. Discover Advanced AdBlock Recovery Solutions for publishers to combat…
Realize the true potential of your mobile apps through the best app monetization trends. Understand what’s beyond conventional app monetization techniques. In this article, we have shared some amazing app…
Discover how interstitial ads can help you maximize your ad revenue. We have made a list of the top 8 Interstitial ad networks that can help your ad revenue grow…
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For instance, a…
Post Bid is a setup that allows advertisers to place bids for a specific ad inventory. Demand partners compete in this setup when the ad server has declined specific ads…
Sticky ads persistently stick to the screen when a user browses the web page and offer better viewability. Here’s all about sticky ads and how to implement them in Google…
This article is your guide to understanding bid requests. We’ll explore what they are, how they function in your operations, and the valuable insights they offer. Let’s delve into it!…