Creating sports content may seem easy on paper, but rapidly covering sports events along with providing valuable content to users is a tough task. Add revenue optimization into the mix…
Ever since Google announced its plan of phasing out third-party cookies by 2022, the ad tech industry has joined hands to build alternate solutions that are more privacy-focussed and sustainable.…
Ad monetization is virtually redundant without receiving adequate traffic on your website. This is where building strategies for referral traffic can prove pivotal in earning revenue. Referral traffic opens up…
We all can agree — ad ops personnel spend most of their time working on reports. For some individuals, generating and evaluating ad reports are a part of their daily…
As a publisher, you must already be familiar with some of the basic functionalities of Google Ad Manager- world’s most popular ad serving platform. By combining DoubleClick for Publishers (DFP)…
Video SSPs have become pivotal in increasing publisher revenue by streamlining the methods and processes for selling video ads. Dedicated exclusively to a publisher’s inventory, video SSPs help them in…
On January 14th, Google announced its plans of phasing-out third-party cookies within 2 years. Google has already started this process with their SameSite attribute update that rolls out on 4th…
Contrary to popular opinion, keyword research is not dead. Instead, it will continue to thrive as long as people use search as a primary form of seeking information online. Approximately,…
Last year, Google rebranded DoubleClick for Publishers and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single umbrella product. And now we have Google Ad Manager, a…
DFP passback tag calls out to multiple ad networks, if the primary ad network is unable to fill up for an available impression. Here’s how to create one. Publisher can…