This article is your guide to understanding bid requests. We’ll explore what they are, how they function in your operations, and the valuable insights they offer. Let’s delve into it!…
Adtech is clearly more than a trade between publishers and advertisers. It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure…
Discover the power of rich media ads in our comprehensive guide for publishers. Learn what they are, how to implement them, and how they can elevate your advertising campaigns. Publishers…
Delve into the world of adtech: uncover its perks, best solutions, and industry trends. The adtech industry is set to grow from $438bn in 2021 to $1 trillion in 2030,…
Wondering what is in-app advertising? In this blog, we have covered everything publishers should know about in-app advertising, and how to make the most out of it. One thing we…
Discover the secret to dominating online visibility with our expert guide to ad impressions. Supercharge your brand’s potential and outshine the competition today! In today’s world where plenty of content…
Ad tags are snippets of codes placed by publishers on their sites for ad serving. What more an ad tag can do? How it helps with targeting? Get answers here.…
An insertion order (IO) is a contract between an advertiser and a publisher that outlines the terms and conditions of an advertising campaign. Discover the benefits and drawbacks of using…
Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. Dive into our comprehensive guide for publishers. Maximize profits today. If you’re a publisher navigating the intricate…
Explore why January experiences low RPM and find out 7 effective strategies to boost it in 2024. Increase your revenue with actionable tips and stay ahead in the game. Optimize…