CPC ad networks are a well-aligned solution for publishers with an engaging audience – actual users who will click on the ad and not just scroll away.
What CPM ad networks are to high-volume traffic websites is CPC ad networks to websites with highly engaging traffic. For publishers to earn with CPC ad networks, the audience needs to engage with the content and the ads to drive click-through rates.
In this blog, we will explore high-paying CPC ad networks for publishers. These ad platforms deploy high-impact, data-driven optimization strategies to boost CTR performance and profitability.
What is a CPC Ad Network?
A CPC/PPC ad network is an ad tech platform that serves as an intermediary between publishers and advertisers. The advertising network consolidates ad space from various publishers and connects them with advertisers looking to launch ad campaigns effectively at scale.
While dedicated CPC-only ad networks are rare in the market, most ad platforms offer CPC as one of their payment models. This provides publishers the flexibility to monetize their traffic according to their ad strategy goals.
With fundamentals covered, let’s explore the CPC ad network list to advance your monetization goals.
10 High-paying CPC Ad Networks for Publishers
Infolinks
Hosting 350,000 publishers worldwide, Infolinks is a renowned choice for publishers seeking to take their monetizing business to the next level. Ideal for small to medium-sized websites, this CPC ad platform is compatible with Google AdSense, allowing publishers to expand their ad inventory reach without any heavy risk.
Their ads are specifically designed to blend into the website’s UX smoothly. Moreover, their easy-to-implement widgets come with reasonable CPC rates for publishers.
Features:
- Ideal for a cookieless environment as it utilizes contextual targeting to find advertisers
- Offers banner blindness-resistant ad layout optimization for increased CTR
- Known for in-text ads that are ideal for content-heavy websites, ensuring a smooth user experience
Galaksion
Galaksion is a Latvia-based CPA ad network that also offers a CPC model to its publishers. It offers ad formats like browser notifications and classic click-unders, and its cherry-pick placements are known to drive click-through rates (CTR) for publishers.
The CPC ad network is ideal for publishers with European audiences. Galaksion values quality content above all else, so much so that the platform has occasionally accepted low-traffic websites with high potential.
Moreover, to keep its premium publisher base intact, it follows a flexible payout system, which can even include daily payouts in some instances.
Features:
- Offers 100% direct traffic from fresh traffic sources
- Acceptance requirements include family-friendly content and 1000 unique visitors or 5000 visitors a day
- Offers dedicated account manager with 24×7, 7 days a week availability
Google AdSense
Primarily a CPC ad network, Google AdSense offers a host of advertisers through Google Display Network to deliver relevant ads with high click-through rates.
However, many publishers have reported that Google AdSense declined their websites due to their lack of content. In conclusion, while Google Adsense is one of the best CPC ad networks in the market, publishers need to toe the line to get accepted.
Features:
- Allows publishers to choose ads that would appear on their website through demographic targeting
- Offers real-time bidding (RTB) that creates bid pressure on the given impression to maximize the PPC
- Offers diverse ad formats like multiplex ads, side rail ads, and ad intent anchors, among others
Microsoft pubCenter by Microsoft Ads
Formerly Bing ads, Microsoft ads is one of the top CPC ad networks with 749 million unique PC users. While its reach is not as wide as Google ads, Microsoft ads offer a distinct advantage over others through LinkedIn Advertising.
Hence, publishers catering to corporate or business-centric audiences can utilize LinkedIn advertising to display high-quality and relevant ads to their viewers.
Features:
- Publishers gain access to Microsoft Advertising Network, which also includes LinkedIn advertisers
- Ideal for small to medium-publishing business owners
- Offers flexible mediation with Google Adsense; delivers ads in the same unit only when a higher bid is available
EonAds
EonAds is a CPM advertising platform that also functions as a CPC ad network. Working with premium advertisers, the ad network runs around +1000 ad campaigns on a daily basis.
Its compatibility with Google AdSense allows publishers to gain a larger audience as part of their monetizing efforts, boosting profits. To tap every click a publisher can get, the CPC ad network offers responsive display ads and expandable text ads, especially for oriental languages (Japanese, Chinese, Korean).
Features:
- Offers 15-day payout and direct account transfer
- Has lenient requirements for website approval
7Search PPC
7Search PPC is one of the renowned CPC ad networks in the ad tech industry. The traffic monetization platform has a wide reach across various business verticals, signifying its broad market coverage.
Its AI-powered ad-serving algorithm ensures that your audience is shown the most relevant ad, increasing the CTR. 7Search PPC’s simplified verification process and short approval waiting time make it one of the best CPC ad networks for publishers.
Features:
- Robust ad fraud detection to ensure the serving of quality ads
- Offers high-converting, bot-free traffic for genuine publisher growth
Hilltop Ads
Hilltop Ads is an industry-recognized ad network that offers CPC as a payment model to its publishers. Its innovative advertising techniques and converting ad formats ensure a higher profit margin for publishers, making it one of the highest-paying ad networks.
Covering a range of verticals like dating, ecommerce, or movie websites, it offers tailored solutions to its publishers/app developers looking to scale ad-driven monetization.
Features:
- Offers in-house anti-adblock solutions
- Advanced anti-fraud solutions to display only clean and safe ad feeds
- The 7-day net payout method also includes Bitcoin, apart from traditional platforms
RollerAds
RollerAds is another performance-centric CPC advertising network that is working with +10K publishers and +8K advertisers at present. The platform generates +5 million clicks daily, highlighting its sophisticated technology stack and scalability potential.
Unlike other platforms in our list, RollerAds is predominantly a CPC ad platform that implements growth-ready PPC strategies to drive higher margins.
Features:
- Offers In-page push notifications that have high CTR, which also allows publishers to reach iOS users where traditional notifications don’t work
- Lightweight deployment – live within 15 minutes
- Fine-tuned selection of advertisers to maintain a low unsubscribe rate
ClickAdilla
ClickAdilla is another top player on our list. It delivers bespoke ad solutions by running customizable ad campaigns on publisher websites. The self-serve ad network accommodates a range of ad formats, such as popunder ads, web-push ads, in-page ads, native ads, and in-stream video ads.
Its SSP connects the publishers with diverse demand sources and accesses real-time bidding (RTB) through service providers.
Features:
- Supplies 18+ adult traffic as well, apart from mainstream traffic
- Delivers real-time updates and detailed statistics on the dashboard on an hourly basis
- Instant integration with one single line of code (one tag)
Dynu In Media
Boasting 10 years of experience in affiliate networks, Dynu In Media is another CPC ad network that offers dependable solutions to publishers to drive clicks and conversions.
With a network of more than 2,000 high-quality publishers and more than 500 active advertisers, the CPC network actively supports monetization success at scale.
Features:
- Dedicated affiliate managers to ensure round-the-clock support availability
- Intuitive dashboard designed for clarity and ease of use
- Stringent anti-fraud measures to ensure clean traffic and safe ads
Benefits of CPC Ad Network
Revenue Growth
Publishers with niche but engaging audiences can get the most out of CPC ad networks. However, high-traffic websites can also opt for CPC ad platforms, provided their audience is engaged. Moreover, CPC rates are higher than CPM rates in most cases. Hence, publishers and app developers can mint more money through them.
Ease of Implementation
Most CPC ad platforms offer single-line code/one-tag integration to simplify the setup process. Moreover, dedicated plugins are available for popular content management systems (CMS) to further streamline the configuration.
Control over Ad Placements
CPC ad networks offer publishers a high degree of control over ad placements. This becomes necessary as publishers are best positioned to identify active click spots on their websites using heatmaps to optimize ad placements and boost CTR.
Moreover, many CPC platforms offer the functionality to filter or block specific ad formats they don’t wish to be shown on their website.
How to Choose the Best CPC Ad Network?
Understanding your publishing business requirements is the first step toward identifying the best CPC ad network that would fit your needs. You can do this by familiarizing yourself with the industry you are part of. Some other parameters include:
Ad Formats
First, do a complete analysis of ad formats offered by CPC ad networks. Let us explain why. Certain ad formats, such as popunder ads, native ads, or in-feed ads, generate a higher CTR compared to traditional ad formats like display ads.
Consider an ad network that offers CTR-friendly ad formats or at least a combination of CTR-friendly and traditional ad formats. Moreover, these networks’ ad formats need to be resistant to banner blindness to encourage clicks.
Targeting Options
Conversion-focused advertising is primarily based on the ad network’s targeting capabilities.
- Can it function in a cookieless environment?
- Does the platform offer robust third-party data to enrich user profiles?
- Does it offer advanced targeting options like contextual targeting?
- Apart from region-wise targeting, does it offer local targeting?
Moreover, if your audience is highly tech-savvy, consider an ad network with Web3 audience characteristics for targeting.
Payout Cycle and Payment Modes
- What payment modes does the platform offer?
- What is their net payment cycle?
- How much is their payout threshold?
Some CPC ad platforms, such as ClickAdilla, support Bitcoin as a payment mode in addition to traditional methods. At the same time, some networks like Galaksion even offer daily payouts.
Go through their fine print before zeroing in on an ad network.
Publisher Experiences
Finally, review the case studies and reviews on trusted websites like TrustPilot or G2. For candid, community-driven insights, forums like Reddit (r/programmatic and r/adtech) or Quora can be valuable sources.
Key Takeaways on CPC Ad Networks
1. CPC ad network: This is a type of ad network that mainly offers PPC advertising or CPC payment models for publishers and advertisers.
2. Some of the best CPC ad networks for publishers: Google AdSense, Infolinks, Dynu In Media (especially for affiliates), Galaksion, and Microsoft pubCenter.
3. Benefits of CPC ad networks: Revenue growth, ease of implementation, and control over ad placements.
4. Factors to consider when choosing the best CPC ad platform: a variety of ad formats, diverse targeting options, payout cycle and payment modes, and reviews from other publishers.
FAQs on CPC Ad Networks
Facebook ads offer both CPM and CPC models. In general, CPM model is highly favored by publishers as it is charged based on number of impression that an ad gains, irrespective of the user interaction. However, CPC-model is performance-centric as publishers are paid only when a user clicks on the ad.
thumb, choose CPM if your website has a sustained high traffic volume and CPC if your website engagement rate is high. Choosing CPM for high-traffic websites will be more beneficial as you would be paid a good amount just for the impressions on the ad. However, an engaging audience calls for a CPC model as the probability of users clicking on the ad would be quite high.
Some examples of CPC ad networks include:
ClickAdilla – Ideal for publishers who offer mainstream or adult traffic.
Google AdSense – A go-to ad network used by almost every publisher.
RollerAds – Great for publishers who are looking to monetize their website using push notifications.
Some are Google AdSense, Dynu In Media, EonAds, and RollerAds. These ad networks are known in the market to be blogger-friendly. Moreover, they are easy to use, offer a wide range of advertisers, and provide reliable CPC payouts.
