Pop-up ads are perfect for commanding the attention of your audience. They can generate leads, promote offers, and spread brand awareness. Popup ad networks are the platforms that can help you display targeted pop-up ads on your apps or website. In this blog, you’ll discover the best pop up ad network, their functionalities, unique features, and other specific details for you to compare and choose the one.
Pop-up ads are an amazing approach when it comes to monetizing content efficiently. This ad format appears in a separate window over other web pages. Even though they are considered part of the intrusive ads family, well-optimized pop-up ads can increase conversion rates by an average of 11%. If it performs really well, then the conversion rates can go up to 42.5%. Amazing, right?
Pop up ad network act as an anchor and a guide for publishers towards amazing opportunities to drive engagement and earn revenue through popup ads. In this blog, we’ll explore what pop-up ad networks are, how they work, and the top 10 pop-up ad networks that can help your ad revenue in 2025.
What is a pop-up ad network?
Pop-up ad networks are the platforms that can help you display pop-up or pop-under ads on your websites or apps. These platforms enable you to monetize your traffic and reach various advertisers. Pop-up ad networks can help you with two types of targeted ads.
- Popups—These are boldly styled and appear suddenly when the user scrolls through the browser. They are hard to miss.
- Pop-Unders– Unlike Popups, they are sneaky and load under the webpage and pop up when you close the window.
Pop-up ad networks are widely used because they are super easy to set up. Their main purpose is to promote offers like Coupons and Vouchers, App Installs, Gaming, Lead generation, Sweepstakes, etc.
Top 10 Pop-Up Ad Networks :
- Adcash
- Adsterra
- RichAds
- Popads
- PropellerAds
- AdMaven
- Galaksion
- TwinRed
- HillTopAds
- ClickAdilla
How does the Popup Ad Network Work?
The main goal of pop-up ad networks is to connect publishers with advertisers to deliver pop-up ads that are effective and attention-grabbing. The working of ad networks is based on many factors, such as:
Ad Placement
These ad networks integrate the publisher’s website with a code that enables pop-up ads to appear whenever a user visits the website and triggers the code by clicking or liking anywhere on the webpage.
Targeting Traffic
Pop-up ad networks often use advanced targeting options like geolocation, device type, and user behaviour to make sure that the right ad reaches the right audience.
Performance Tracking
They help you to monitor the metrics of pop-ups and pop-under through metrics like impressions, clicks, conversions, etc., to keep track of ad performance.
Ad Revenue Optimization
Publishers earn revenue on the basis of ad performance on their sites through revenue models like CPM (cost-per-mile) or CPC (cost-per-click).
Which is the Best pop-up or pop-under ad Network?
1. Adcash as a Pop up Ad Network
With 100+ partners and 10+ billion ad requests per day, Adcash specializes in webpage and mobile traffic targeting. They offer a wide range of optimization and ad-tracking tools. For mobile publishers, Adcash has a lot of location targeting options, but for some locations, you might have to use an SSP (Supply Side Platform). They use the Global Postback URL to notify publishers about the conversions across all the displayed offers or ads.
Cost Model: CPA, CPC, CPM
Reach: Based on country, city, browsers, connection types, region, OS, models, ISP, and browser language.
Minimum Deposit: $100
Locations Covered: Available Globally
2. Adsterra
Founded in 2013, Adsterra serves over 40000 partners and has its own CPA network. This ad network serves more than 35 billion ad impressions monthly with a CTR up to 20%. They provide a wide range of ad formats, including pop-ups, in-page, native, display, and social bar ads. With several optimization tools, namely Smart CPM, CPA Goal, and Custom Bidding, Adsterra helps publishers and advertisers boost ad campaign performance.
Cost Model: CPC, CPM, CPA, CPL, CPI
Reach: 30 billion impressions monthly
Minimum Deposit: $100
Locations Covered: 248 Countries
3. Popads as a Pop up Ad Network
As the name suggests, PopAds’ primary ad format is popunder ads. They offer high-quality traffic through premium websites and various niches. It offers payment options from successful gateways like PayPal and wire transfers. Their anti-fraud tools eliminate invalid traffic and optimize ad campaign performance at the same time.
Cost Models: CPV, CPM
Reach: +2 billion impressions daily
Minimum CPM: $4
Minimum Deposit: $10
Locations Covered: 200+ countries
4. RichAds
Supporting pop traffic through a wide variety of features such as source sampling, micro bidding, and automated optimization RichAds offers multi-format support for push, IOS in-page, pops, native, and direct-click campaigns. With their advanced filtering options and in-house optimization tools, publishers can have complete control over traffic quality and performance. Richards is a user-friendly platform that allows publishers to earn better ad revenue and optimize their ad stack in one go.
Cost Model: CPM
Reach: 5 billion impressions per day
Minimum CPM: $0.5
Minimum Deposit: $150
Locations Covered: 220 Countries.
5. PropellerAds as a Pop up Ad Network
Since 2011, PropellerAds has been widely recognized as the “king of pop” ad networks. They have worked for various niches, including finance, forex, e-commerce, dating, gaming, gambling, crypto, etc. Their optimization features, like Smartcpm and CPA Goal to provide an accessible interface and advanced targeting options. With a multi-ad format approach for pop-ups and push ads, PropellerAds also offers real-time conversion reporting, helping publishers to stay on top of their ad strategy.
Cost Model: CPM
Reach: 500 million impressions daily
Minimum CPM: $0.1
Minimum Deposit: $100
Locations Covered: 195+ countries
6. AdMaven
With multiple ad formats like pop-ups, push, interstitials, and banner ads. Admaven is a user-friendly interface and advanced anti-fraud tools that focus on delivering quality traffic and 2 billion ad impressions daily. It offers a wide variety of ad formats like popunder ads, banners, lightboxes, sliders, interstitial ads, publisher can pick the ad format that matches the look and feel of their website.
Cost Models: CPV, CPA, CPM
Reach: 2+ billion impressions per day
Minimum Deposit: $50
Locations Covered: Worldwide
7. Galaksion as a Pop up Ad Network
Galaksion’s standout feature is the clean and high-quality traffic directly through trusted website owners. Through their outstanding features, like an in-house antifraud system, they ensure a good conversion rate through high-quality traffic. And in terms of meeting advertising needs, they offer 6 types of ad formats and 10 high-performing verticals with a free database of tested creatives, plus allow publishers to test 10 creatives to ensure optimal performance of the ad campaigns.
Cost Model: CPM, CPC, CPA
Reach: 50 billion impressions daily
Minimum Deposit: $50
Locations Covered: Global
8. TwinRed
Well-known for delivering high CTRs (click-through-rates) and conversion rates in premium geolocations. TwinRed provides tracking and user-friendly custom tools to simplify ad campaign optimization. They support only two types of ad formats, namely, interstitial ads and pop ads. Lastly, they provide full access to zones, bids and advanced targeting for audience segments and ad placements.
Cost Models: CPM, CPC
Reach: 500 million impressions daily
Minimum CPM: $0.0001
Minimum Deposit: $100
Locations Covered: 220 countries
9. HillTopAds as a Pop up Ad Network
Established in 2014, HilltopAds is a versatile ad network that offers multiple ad formats such as pop, push, video ads, display ads and direct link. It has an internal ad server, an in-house anti-fraud filter, and an anti-adblock technology that ensures high-quality traffic and reliable ad campaign management. Their excellent customer service includes available account managers to assist the clients 24/7. Their commitment towards innovative solutions and client satisfaction makes them a well-known name in the industry.
Cost Models: CPM, CPC, CPA (upon request)
Reach: 73 billion impressions daily
Minimum CPM: $0.01
Minimum Deposit: $50
Locations Covered: 200+ countries
10. ClickAdilla
Founded in 2017, ClickAdilla is a famous ad network for pop-up ads. It connects thousands of websites across different niches to drive demand from a large pool of advertisers. Before the onboarding, publishers often go through a vetting process for better ad serving. They offer 13 different types of ad formats, including the popular ones like popunder, push, in-page, banners, native, in-app, etc “HotOffers” is a key feature from clickadilla that allows integration of third-party traffic sources and manages ad campaigns.
Cost Model: CPM, CPA
Reach: 4.5-10 billion impressions daily
Minimum CPM: $0.5
Minimum Deposit: $50
Locations Covered: 240+ countries
Bonus Tip
WordPress has powered 43% of the websites on the internet. So, we have created a list of free pop-up ad plugins for your WordPress website. These plugins make sure you can customize pop-ups without any pop up ad network for a variety of purposes, such as email subscriptions, lead generation, announcements, etc. Let’s check them out:
- Hustle
- WP Notification Bars
- PopUpAlly
- Boxzilla
Adpushup
Adpushup is an ad revenue optimization platform, offering a wide range of innovative ad formats to maximise your ad revenue. We offer optimized ads, which are specifically designed to enhance user experience and improve the viewability of ads on your website and apps. Trusted by over 300+ publishers, Adpsuhup addresses the key challenges faced by publishers like banner blindness, bad ad layouts, and declining CTR by providing advanced solutions to increase eCPM and improve user experience.
Want to know more? Visit – Adpushup’s Innovative ad formats
Key Takeaways
- Pop-up ads have great potential for conversion. On average, pop-up ads can boost the conversion rates by 11%.
- There are two types of pop-up ads, “Popups”, “Pop-unders”.
- Pop-up ads are cost-effective and easy to set up for every publisher. They are commonly used to promote offers like coupons, app installs, sweepstakes, and lead generation.
- The top 10 Pop-up ad networks include: Adcash, Adsrerra, Propellerads, Admaven, Galaksin, PopAds, TwinRed, HillTopAds, and ClickAdilla.
- Pop-up ad network helps publishers in terms of ad placements, targeting traffic, ad performance tracking and ad revenue optimization.
Frequently Asked Questions
A pop-up ad is a type of ad format that gets displayed in a new window or a banner. Pop-ups usually appear on the user’s current web page to grab their attention instantly. Publishers need to install a JavaScript code on their website or app to trigger pop-ups when a user visits the platform
On average, pop-ups have a conversion rate of 11%; if used correctly, pop-up ads’ conversion rate can go up to 42.5%, making them a hidden treasure among the other ad formats of programmatic advertising. Even though they are considered intrusive, their ability to convert overpowers the intrusiveness and makes them successful
Pop-up ads are a great way to earn money for both advertisers and publishers. The earning potential is directly dependent on factors like ad design, target audience, and ad placement. For publishers, pop-up ads can help to monetize their traffic and for advertisers to generate leads or promote offers.
Pop-up and pop-under traffic are types of ad formats that appear outside the main webpage. As the name suggests, pop-up ads appear over the current webpage to grab user attention, and on the other hand, pop-under ads load beneath the active webpage and are visible once the user closes the main webpage.
