Are you a publisher with low-engagement traffic looking to score big in programmatic advertising? Here are the top popunder ad networks that will assist you in achieving your success.
Monetizing bounce-heavy or low-engagement traffic despite high volumes can be a real trick for publishers. Traditional ad formats fall short here, leaving revenue on the table. Here comes popunder ads: a high-performing alternative to conventional ad formats that deliver high fill rates and strong eCPMs. They open behind the user’s active window, which drives visibility with minimal disruption.
This blog will explore the 8 best popunder ad networks for publishers to maximize revenue with minimal friction. We will also explore their benefits and how you should choose the best for your publishing business.
8 Top Popunder Ad Networks
1. Propeller Ads
The first network in our list of popunder ad networks is Propeller Ads. Utilizing advanced automation techniques, the ad network provides a flexible framework for publishers to automate their revenue generation at their own terms.
Their full-page, eye-catching popunder ads deliver at scale with an impressive 500,000,000 impressions daily with smart bidding options. They work best with mobile apps, e-commerce websites, finance websites, lead generation campaigns, and software.
Publisher reviews suggest PropellerAds offers higher eCPMs compared to other ad networks, especially for geotargeted traffic. They also rave about their push campaigns and customer support setup. However, a few publishers have flagged their traffic sources. At the same time, some publishers are also not happy with how PropellerAds has blocked their account with no notice due to policy violations.
Apart from popunder ads, the ad platform also offers:
- Push ads
- In-page ads
- Interstitial ads
- Survey exit ads
- Telegram mini app ads
2. ClickAdilla
Another industry-recognized popunder ad network, ClickAdilla, generates daily traffic of +10 million for popunder ads. Working on both CPM and CPA models, the popunder ads are available for both mainstream and adult content websites.
ClickAdilla generally conducts a thorough traffic check at the time of payment to maintain fair play for all publishers. Hence, some accounts get blocked by them when the traffic quality doesn’t meet their quality thresholds. Apart from this, publishers are satisfied with their CPM rates and timely payouts.
Other ad formats include:
- Video ads
- In-page ads
- Push ads
- Banner ads
- Native ads
- Interstitial ads
3. HilltopAds
Offering competitive CPM in real-time, HilltopAds offers fast bidding speed with an open real-time bidding system to its publishers. It has built-in anti-fraud and anti-block solutions for safe and clean ad feeds.
According to publisher reviews, HilltopAds offers its publishers a strategic sweet spot between quality of service and revenue. Many publishers in their reviews have specifically highlighted its intuitive and easy-to-navigate interface, which makes it ideal for beginners.
However, HilltopAds has a strict anti-bot traffic policy, and any violation can lead to the suspension of the account.
The ad platform also offers:
- In-page ads
- Video ads
- Banner ads
- Popup ads
4. AdCash
AdCash is a global ad platform that operates across 195 countries. Out of 17 years of total industry experience, AdCash has 13 years of serving popunder ads as the market leader.
Offering high ad fill rates and multiformat monetization, AdCash has been a trusted partner to its +10K publishers. On top of that, AdCash handles 90 billion ad requests per month, which highlights its advanced capabilities in scaling a publisher’s business, making it one of the top popunder ad networks.
Most publishers have had a positive experience with the company. Some have praised their customer support, while others have reported about their high returns on competitive CPM and CPA rates. On top of that, publishers are also satisfied with their RPMs. However, some publishers have raised concerns about their ad quality and the sudden account suspensions.
Other ad formats include:
- Interstitial ads
- Native ads
- Banner ads
- In-page push ads
5. Bidvertiser
Bidvertiser is a self-serve publisher platform that offers 100% desktop and mobile coverage through next-generation, real-time optimization solutions to deliver consistent revenue in the long term.
With continuous 24/7 scanning infrastructure, the popunder ad network ensures clean ad feeds by proactively identifying and blocking fraudulent activity.
Publishers appreciate Bidvertiser’s user-first approach by offering non-intrusive ad placements. However, others have flagged potential bot traffic coming from the ad network.
Apart from popunder ads, the ad platform also offers:
- Push ads
- In-page ads
- Native ads
- Injection pops
6. Adsterra
A leading popunder advertising network, Adsterra utilizes fine-tuned ML algorithms to dynamically match the CPM rates with the most relevant and high-performing ad feeds.
Trusted by +35,000 publishers around the globe, the popunder ad network delivers a 100% ad fill rate with +200K new ad campaigns added every year.
According to Adsterra, their popunder ads rank among high-performing ads, alongside social bar ads, for delivering strong engagement and monetization results. This makes it one of the best popunder ad networks in the market.
Publishers seem to enjoy Adsterra’s seamless interface, variety of ad formats, and beginner-friendly features. However, some publishers have faced challenges with account suspensions and customer support responsiveness.
Other ad formats include:
- Interstitial ads
- Banner ads
- Native ads
- Social bar ads
- In-page push ads
7. ClickAdu
One of the top popunder ad networks, ClickAdu offers a smart AI-based ad rotation feature to deliver the most relevant ads to its users. The platform also offers a flexible payout system to accommodate publishers’ requirements. It also claims to offer higher CPMs compared to other popunder ad networks.
However, ClickAdu has minimum traffic requirements that have to be verified by Google in order to join their network as a publisher.
The platform has been touted as the best network for adult traffic marketing by advertisers. At the same time, publishers have been enjoying hassle-free payouts. However, some have flagged their relatively low CPMs and traffic quality.
Apart from popunder ads, the ad platform also offers:
- In-page push ads
- Banner ads
- Video pre-roll ads
8. 7Search PPC
Among the most trusted popunder ad networks, 7Search PPC offers its publishers unbeatable CPM and CPC rates. Their tried-and-tested monetization approach also drives higher CTR, benefiting both publishers and advertisers.
Publishers are all-in-all happy with the platform’s overall performance. However, some feel that the banner ads could load faster and offer fallback banners.
Other ad formats include:
- Text ads
- Native ads
- Banner ads
- In-page push ads
Note: The reviews mentioned in the blog are sourced from TrustPilot and G2. They reflect real feedback given by publishers on the above mentioned public platforms to help you make informed decisions based on peer experiences.
Why Should You Choose Popunder Ad Networks?
The reason is simple – to monetize the casual users who visit your website. A popunder ad network is a niche ad network that only welcomes advertisers who want to run popunder ad campaigns on websites.
Let’s explore other incentives to opt for popunder ad networks.
High Revenue Potential
Popunder ads consistently outperform traditional formats like banner ads or interstitial ads. They offer higher eCPMs and better conversion rates. By loading behind the main browser window, the ad stays visible longer. This increases viewability and boosts the chances of user engagement or conversion.
Easy Setup and Integration
Most popunder ad networks provide simple integration, usually with a small snippet of JavaScript or an SDK (for mobile apps). There’s minimal setup time and no need to constantly optimize layouts or placements.
Great Alternative to SEO/AdSense
Some publishers, especially those in niches like adult, streaming, downloads, or gaming, may struggle with strict policies from Google AdSense or SEO penalties. Popunder ad networks are more lenient and don’t rely on the same quality standards or editorial restrictions. This gives publishers greater freedom to monetize their websites without much restrictions.
Ideal for High-volume, Low-engagement Websites
Websites with high traffic volume but low user-engagement generally find it difficult to monetize with conventional ad networks. Here, popunder ad networks cover up the weak spot. The popunder ads offer a way to generate revenue from passive visitors without disrupting their experience.
Popunder ad platforms are perfect for websites like streaming platforms or free tools/utilities.
How to Choose the best Popunder Ad Network?
As a publisher/app developer, your core goal with popunder ads should be simple: maximize revenue without compromising user experience or violating policies. However, not all popunder networks are created equal. Choosing the right one can make the difference between passive income and platform penalties.
Revenue Potential
The first consideration to look for is competitive CPM/CPC/CPA-based campaigns that match your audience’s behavior. As popunders can be monetized based on user actions or impressions, high fill rates along with a strong payout model will ensure a consistent income.
Protip: Ask for average CPM/CPC/CPA rates by demographics, geo, device type, and vertical.
Global Fill Rates
Seek popunder ad networks with strong demand across tier 1/2/3 regions or countries. This is important because if your traffic spans multiple regions (not just US or EU), you would naturally require reliable monetization across all regions.
Protip: Check how the platform handles non-premium traffic.
Mobile & Desktop Compatibility
An ideal popunder ad network should be fully compatible with both desktops and mobile devices. Here, mobile optimization support becomes highly essential due to the varied behaviour of the popunder ads by platform. If not properly implemented, these ads can disrupt user experience and violate policies.
Protip: A/B test ad behavior across devices before scaling.
Compatibility with Existing AdStack
Choose a popunder ad platform that doesn’t misalign with your current monetization stack. As you already know, running multiple revenue streams will only bring in revenue if they work in sync.
Protip: Test on low-traffic pages first to monitor for conflicts.
Compliance and Safety
Opt for popunder ad networks that are CCPA and GDPR compliant, and offer anti-malware solutions. Any ad quality or compliance negligence can affect the user’s trust or even legal risk, especially in regulated markets.
Protip: Ask how the network handles policy violations or user complaints.
Are you a publisher earning $3000 and above, looking to expand your monetization scope? Contact AdPushup, a Google-certified Publishing Partner, to book a free demo and get one step closer to your goals.
Key Takeaways on Popunder Ad Networks
Popular popunder ad networks: Propeller ads, HilltopAds, AdCash, Adsterra, and 7Search PPC.
Benefits of popunder ad platforms: High revenue potential, easy setup and integration, reduced SEO constraints, secondary monetization layer, and ideal for low-engagement websites.
Factors for choosing the top popunder ad network: High revenue potential, compatibility with existing ad stack, global fill rates, mobile and desktop compatibility, and compliance and safety.
Frequently Asked Questions on Popunder Ad Networks
A pop-under ad is a type of ad that appears in a new browser window, usually behind the one the user is currently viewing. Pop-under ads, as opposed to pop-up ads, which display in front of the user’s window, are less invasive and can be an effective way to deliver ads when a user is less actively engaged with their present browsing.
between $0.5-$1.
The ideal verticals for popunder ads include e-commerce, gambling, media, dating, and software and utilities.
