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Video Advertising

The Essential Guide to Serving Video Ads on Your Website

Successful entrepreneurs don’t wait for opportunities; they create them.

The high-quality videos on your website; the product video, curated video, testimonial video, etc., can generate extra cash.

There are several ways to monetize video content. But, the most effective strategy is through serving video ads.

Publishing video ads might sound a straightforward task, but it isn’t. Well, our job today is to make the process as simple as possible for you.

Let’s find out how to publish video ads on your website.

Publishing Videos Ads on Your Website

Now that you have decided to serve video ads, it’s time to learn the options available. Here are two ways you can advertise:

Show Native Video Ads

Speaking in general, native ads are small pieces of advertisement that seamlessly blends with the website it’s published on.

Native video ads are not much different from their text version. These video ads work because they come with the same qualities that attract viewers to the video content: Entertaining and Informative.

Native video ads are quite popular among marketers.

They are mostly placed on social media platforms, vlogger channels, etc. This type of video ad is well-received because they blend with the content and don’t disrupt the viewing experience.

You might have to work with a digital agency to produce native video ads because they are custom content.

For example, McDonald’s Egypt through their Instagram post promoted an application (app) designed for the African Cup of Nations.

The ad featured along with a menu by McDonald’s created particularly for the event.

Serve Pre-Roll, Mid-Roll, or Post-Roll Video Ads

Like most publishers, you might be in a dilemma about where to put the video ad to get the best results. Here are three options.

Pre-Roll Ads: This one is an oldie. It appears before the main content starts playing.

For a long period, this was the go-to method because the audience, eager to watch the content, will be willing to consume the advertisement.

No, pre-roll ads don’t disrupt the viewing experience. According to an IPG Media Lap study, only 17% considered pre-roll as an interruption.  

Mid-Roll Ads: It’s a good idea to use the mid-roll ads if you’re planning to share the videos on Facebook.

If the video content is engaging, a CMG Local Solutions study shows the completion rate of mid-roll ads to be higher than pre-roll and post-roll ads.

Post-Roll Ads: Some doubt the performance of video ads that appear after the main content.

Well, post-roll ads perform best in specific circumstances. These ads are best suited to place a call to action following the content.

5 Steps to Publish Video Ads

1. Sign up for Relevant Video Ad Networks

Businesses realize that a few seconds of high-quality, creative video content can attract and engage the audience.

It isn’t surprising that each year billions of dollars are spent on video advertisements. A small fraction of that money can be yours.

The hard part is already done. You have in place a website with quality videos. The next obvious step is to decide what ad to show, how and whom to approach, etc.

Joining a video ad network is the right thing to do if you want to make a decent additional income.

Also Read: The Top 15 Video Ad Networks for Publishers

Video ad networks provide a vital service. They connect the advertisers with you (the person providing the advertising space).

Finding video ad networks won’t be hard. You can find a handful of services within seconds of browsing the internet.

That said, start with a name you can trust.

For first-time publishers, the Google Ad Manager and Marketing Platform will be the best place to start.

The Google platform offers the best tools and features such as real-time bidding for you to monetize your content.

2. Buy a Subscription for the Right Video Player

You need a tool to display all the videos on your server or computer.

Earlier, the choice was between Flash and HTML video players. Well, ask anyone, flash is gone and you’re left with HTML5.

Those wanting to earn money from content must select their video player with due diligence.

Also Read: How to Choose the Best Video Player for Video Ads Monetization

You need a video player that has a fast load time, comes with cross-browser compatibility, and works exceptionally well on mobile devices.

Furthermore, the player must be easy to customize and require very little maintenance.

JW Player and Radiant Media Player are just two of the many popular web and mobile video players.

Bear in mind, you’ll have to subscribe to a premium monthly plan to use the player.  

3. Set up Your Website for Video Ad Display

It wouldn’t make sense to subscribe to a video player and join a video ad network without a website. You need a place to publish the ads; you need a website.

Evan a landing page would do; there are several landing page builder tools to help you accomplish this task.

Once the website or video landing page is ready, ensure it is optimized.

The ad publishing website must also comply with the eligibility requirements of the ad network.

Although every ad network has its own set of rules, there are commonalities between them.

Your website must be easy to navigate and contain no broken links or elements. The portal must be well-designed and contain text that’s easy to read.

Advertisers don’t want their brand associated with certain niches.

This includes websites that promote illegal activities, tobacco, alcohol, weapons, hateful content, malware, nudity, and excessive profanity, etc. Stay away from these niches.

4. Select Videos to Start Displaying Ads In

Video content that attracts the maximum eyeballs will make the most money for you.

You may have a huge array of videos, but consider using only those that will garner a large viewership.

It’s possible to make any niche interesting. Nowadays, creative content that’s presented engagingly and entertainingly attracts views.

The animated explainer video, review video, and how-to video content are some of the most searched terms on YouTube.

Consider adding influencer videos in the mix. It is the right YouTube Influencer marketing approach to promote your business.

On social media, many influencers command a huge following. They can very well become your potential video ad viewers.

You can approach influencer marketing agencies to find the right influencers for your videos.   

5. Monitor Your Performance

The real tough task begins only after integrating the video ad into the content. Maximize video potential by developing a strong marketing plan.

With the aid of content marketing tools, you can market the website, text, and video content. Alternatively, you can hire a digital agency to take care of the marketing.

The success of the entire video monetization process depends on how well you monitor their performance.

By analyzing the key performance metrics such as viewership, CTR, etc, you can identify weak areas that need your attention.

You’ll rarely hit up a winning formula right at the beginning. Only through constant performance audits, customization, and optimization that you can expect good results.

Final Thoughts

That’s it. This article should serve as a good reference and help you earn money through video ads.

With these simple steps, you can get the video ad monetization process off the ground.

Cristian Veedyou

Author Bio: Cristian Stanciu is a freelance video editor, owner and post-production coordinator of Veedyou Media – a company offering video editing services to videographers, marketing agencies, video production studios or brands all over the globe. He can be reached out on his blog or on LinkedIn.

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