What and How Much it Takes to Build an Office in the Indian Capital? The AdPushup Story

Posted in Company by | 0 Reactions

Recently we shared the details of our fundraising campaign on how we successfully raised 632k$ in angel investment. Continuing in the same vein we reveal exactly how we went about setting up our brand new office (and the cost analysis). Right from the choice of the building location to which motivational posters are put up on the walls. Why share this? Because no one else does. If someone before us had then that information and experience would have been immensely helpful to us. It would …

Less is More: How Constraints Can Actually Help You Develop Brilliant Content Ideas

Posted in Blogging, Content, Publishers by | 0 Reactions

It’s time to write a new post for your blog. You sit down to brainstorm for content ideas. The screen stares back at you. Suddenly, you’re blank and clueless. Where are you going to start? The trouble with brainstorming is that it usually means starting with a blank slate and throwing out ideas as they come. I said trouble because counter-intuitive as it may seem, having too much freedom can actually undermine your creativity. Introduction: Using the Power of Constraints in Brainstorming A study conducted …

News: AdPushup just got featured on National Television

Posted in Company by | 0 Reactions

This is a shout out to all our current and potential customers that we just got featured on the Emmy Award winning national news channel NDTV Prime as part of their documentary styled show “HeadsUp”. The segment featured a look at the booming start-up culture in India as well as discussing which startups will make it big in 2015. In the 6 minute coverage (which is an eternity on television), founders Ankit Oberoi and Atul Agarwal talk about how AdPushup enables web-publishers/bloggers to make more …

8 Best Ad Management WordPress Plugins To Help You Boost Website Monetization

Posted in Ad Revenue Optimization, Adsense, Monetization, Publishers, Wordpress by | 0 Reactions

Part of making any type of content is to make sure it is sustainable and consistent. We have to make money out of it simply because we cannot eat or drink Facebook shares and Twitter favorites. Sure, content fuels your business and reputation but to operate and expand you need to create healthy sources of constant revenue so that you can continue doing that awesome job. Below I’ve shared a list of 8 of the best ad management wordpress plugins that will help webmasters/web publishers/bloggers …

The Only 10 Blogging Tips You Need To Run A Popular Blog

Posted in Blogging, Content, Publishers by | 0 Reactions

After reading approximately 1000+ articles on the various nuances of content marketing, I have come to understand that in order to create a successful blog which people will follow and respect (and which generates revenue), you just need 10 basic yet essential blogging tips. These form the building blocks for other inbound techniques and tweaks. Meaning – the following pointers connect all the dots of a successful content strategy. And if you can just master these, then you are well on your way to become …

The Science of How Positive Emotions Affect Content Sharing

Posted in Blogging, Content, Publishers by | 0 Reactions

An overlooked yet important part of making brilliant web content is the deliberate use of positive emotion. Many of us might already be implementing positive and/or negative emotions in our content’s tone albeit unconsciously. Accomplished marketers have a natural or practiced disposition towards positive emotion and this reflects in their work. In this blog, I’ll discuss the what and why of positive emotion, how it affects content sharing and how you can increase consumption by injecting it into your content, as a result of practice …

From Zero to Fifty: How AdPushup Closed $632K in Angel Investment

Posted in Company by | 0 Reactions

Circa June ’14 we knew a total of zero Angel Investors. Fast forward today, we’re proud to announce we have closed $632,000 in investment from 50 Angels. Here’s how we did it and what we learned in the process. Before sailing out on the fundraising boat, I really wished if more startups had shared how they went about raising funds, especially first-timers. We recently closed an Angel round, and I’m writing out this post to share all that we learned, the mistakes we made and how …

The Most Common Adsense Crawler Issues

Posted in Adsense by | 0 Reactions

When it’s doing what it’s supposed to do, Google Adsense is a great way to monetize your website without the hassles of managing inventories, hired hands and all the work involved in many online businesses today. But as much as you want everything to work well, Google Adsense can sometimes get tricky. Some Issues, if not fixed immediately, can cause you to lose money from the ads. That’s money down the drain for all your hard work of setting up Adsense. Good news is, fixing these errors is …

Top 8 Adsense Ads Violations You’re Probably Committing

Posted in Adsense by | 0 Reactions

Google Adsense is one of the most popular way to monetize your website. However, Profit-wise, there are just too many variables that play like relevance, traffic, CTR, and more. And as if that weren’t enough, you also need to make sure you’re following everything by the rule book. A single mistake, and  you risk getting banned. Are You Making These Bannable Offenses? Adsense publishers are used to being lectured on the importance of following Google’s policies. Yet so many of them, whether intentionally or not, commit offenses that …

The Science Of Storytelling & Memory And Their Impact On Your Visitors

Posted in Blogging, Content by | 0 Reactions

Search Engine Optimization is widely considered as the be all and end all of getting visitors to come to a website. However, there is a huge difference in the SEO techniques of old and the new methods being used in SEO. The reason for this difference is largely the way Google and other search engines have refined their approach towards rating and ranking various websites. While initially the focus was purely on backlinks, SEO strategies in today’s world have become more elegant and elaborate. Now, …