The Science of How Positive Emotions Affect Content Sharing

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An overlooked yet important part of making brilliant web content is the deliberate use of positive emotion. Many of us might already be implementing positive and/or negative emotions in our content’s tone albeit unconsciously. Accomplished marketers have a natural or practiced predisposition towards positive emotion and this reflects in their work. In this blog, I’ll discuss the what and why of positive emotion, how it affects content sharing and how you can increase consumption by injecting it into your content, as a result of practice …

From Zero to Fifty: How AdPushup Closed $632K in Angel Investment

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Circa June ’14 we knew a total of zero Angel Investors. Fast forward today, we’re proud to announce we have closed $632,000 in investment from 50 Angels. Here’s how we did it and what we learned in the process. Before sailing out on the fundraising boat, I really wished if more startups had shared how they went about raising funds, especially first-timers. We recently closed an Angel round, and I’m writing out this post to share all that we learned, the mistakes we made and how …

The Most Common Adsense Crawler Issues

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When it’s doing what it’s supposed to do, Google Adsense is a great way to monetize your website without the hassles of managing inventories, hired hands and all the work involved in many online businesses today. But as much as you want everything to work well, Google Adsense can sometimes get tricky. Some Issues, if not fixed immediately, can cause you to lose money from the ads. That’s money down the drain for all your hard work of setting up Adsense. Good news is, fixing these errors is …

Top 8 Adsense Ads Violations You’re Probably Committing

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Google Adsense is one of the most popular way to monetize your website. However, Profit-wise, there are just too many variables that play like relevance, traffic, CTR, and more. And as if that weren’t enough, you also need to make sure you’re following everything by the rule book. A single mistake, and  you risk getting banned. Are You Making These Bannable Offenses? Adsense publishers are used to being lectured on the importance of following Google’s policies. Yet so many of them, whether intentionally or not, commit offenses that …

The Science Of Storytelling & Memory And Their Impact On Your Visitors

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Search Engine Optimization is widely considered as the be all and end all of getting visitors to come to a website. However, there is a huge difference in the SEO techniques of old and the new methods being used in SEO. The reason for this difference is largely the way Google and other search engines have refined their approach towards rating and ranking various websites. While initially the focus was purely on backlinks, SEO strategies in today’s world have become more elegant and elaborate. Now, …

Getting Commitment From Your Visitors

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There seems to be a strange addiction spreading throughout the blogosphere: the addiction to numbers. Large number of visitors, followers, pageviews and so on: the longer the string of digits, the better. For most bloggers though, this attempt to create a huge reader base, often involves nonsensical repetition and addition of keywords to lure the search engine traffic; or spinning, re-spinning and re-re spinning the same articles and spreading it across the article directories on the Internet. Unfortunately, but predictably so, all these attempts prove …

The Psychology of Writing Online: Which Words Matter the Most

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Sigmund Freud, once stated, that words and magic were in the beginning the same thing. While there is a certain sense of the fantastic about Freud’s statement, the fact that he is considered to have laid the foundation stones of the pantheon of modern psychology cannot be denied. Effectively, his words, or magic, cannot be taken lightly. In fact, Freud was right in positing that words and magic are the same. Take for example the concept of garbled text being made sense out of by …

Which Links Get More Clicks?

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In 1837 Georg Ohm discovered the Ohm’s law. Out of the many applications that we have from his law, one of the most seminal ones is the earth wire. When current leaks, it would invariably go through the earth wire, the reason for it being that it offers the least resistance for the flow of current. This fact has probably saved thousands of lives. There’s something remarkably similar between the way how current flows and how the human mind works. Our mind chooses the path of …

WordPress Plugins for AdSense Optimization

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If you are using AdSense on your website and have not started optimizing your ad units, you are leaving money on the table. Clearly, optimization is a very important process for webmasters, no matter the size of their site. Ad optimization will allow you to find the best ad unit size and placements, and ensure that your ad sees its intended audience. Optimization may seem like a complicated procedure, but luckily there are several plugins that can simplify the process. These plugins provide features such …

7 Proven Techniques To Increase Your Blog Subscribers

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People who run blogs on the internet typically want either of three things: They want to share their thoughts with other people. They want to promote a certain business venture through content marketing. They want to use their blog as a direct income source through on site advertisements. It has been proven that all three of these interests are met much more efficiently when people know the right way to present their ideas. Below you will find seven tips that will inevitably increase the number …