11 Tricks of the Trade to Step Up Your Blogging Game


These days, anyone can start a blog; nothing could be easier. Starting a blog that will stand out, however, is another story. So here is an insider’s guide to blogging to help you stand out from the crowd.

1. Identify your niche and target audience

You may be rearing to jump right in and get your blog started, but like with all great things you need to do your prep work. You need to identify your target market so that you can find out as much about them as you can.

Google Just Released the AdSense Guide to Audience Engagement


It’s no secret that holding a user’s attention online is a pretty difficult thing. This is a challenging issue simply because of the multitude of factors involved right from the user interface of the website to page load speeds.

The Problem

Still, audience engagement remains one of the most critical indicators of the success of a blog or website and site abandonment one of the most distressing problems that publishers have to face.

5 Things Publishers Need to Know About Ad Blockers


If you happen to frequent this blog, you probably know that we’ve already covered ad blockers before in some detail here and here.

But ad blocking tech is such a rapidly evolving landscape—with so many push and pull forces at play—that everything changes in a few months.

So in this post, we’re going to get you up to speed with some of the latest news and updates about ad blockers you need to know as a publisher.

A Publisher’s Guide to Google’s Accelerated Mobile Pages (AMP)

A Publisher's Guide

Two seconds is all you get before your readers start bouncing off your website if the page they requested does not load.

Seems unrealistic? Fine, give it three seconds, but now you’re really gambling—roughly 40% of users will leave, and then it only goes downhill from there.

Page abandonment is a terrible incident for publishers: It increases bounce rate, decreases ad revenue, and generally throws a wet towel on all their hard work.