5 Ways You Can Use Psychology to Write Powerful Headlines

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“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” — David Ogilvy The world may have moved on from B&W print advertisements to content marketing, but some things never change—headlines, for instance. They’re just as important now as they were then and newer numbers don’t stray too far from the case Mr. Ogilvy presented. According to Copyblogger, 8 of 10 people read your headline, but only 2 …

The Psychology of Stickiness: How the Brain Decides What’s Important

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Did you ever wonder why some things quickly get at the top of your mind while others don’t? Why do some stories seem to leap out at you from its pages while others bore you to sleep? Why is it that you easily remember hands-on activities in high school but toil to memorize the periodic table of elements you’ve been rehearsing in your mind for hours? Turns out, there’s a brilliant science behind it – the science of ‘stickiness’. And here’s you can use it …

8 Blogging Mistakes You Need to Stop Making Right Now

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Quick question: How many blog posts do you read in a day? 5? 10? 15 maybe? Okay, how many blog posts do you really read in a day? From start to finish I mean, with all your rapt attention… my guess is probably one or two, if even that—and that on a day when you’re relatively free. That’s just how it is. This is of course, bad news for bloggers, because creating content takes both time and effort; and then sometimes, nobody even acknowledges it. But you can’t …

Google PageSpeed Service Shuts Down. Here’s What You Can Do About It

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On August 3, Google is stopping its PageSpeed Service which was launched four years ago. The service applied optimization techniques to a website to serve it faster to a user/visitor. Devs have three months to change their DNS settings or their sites will cease to work. PageSpeed Service was designed to increase website performance automatically by compressing images and optimizing cache settings along with CSS and JavaScript files. Why did Google do this? If I had to bet money on it, then I would say that this decision …

10 Tips to Increase Website Traffic from Organic Search

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Let’s start simple. Do you want to increase website traffic? BAM! Yes you do. The question was rhetorical. The tips below are field tested and have stood the test of time (and Google’s algorithm updates). So let’s do this. 1) Make your blog and website truly search engine optimized – This is the first step that you should take to make your website more Google friendly. There are 3 ways parts to this – On-page SEO Off-page SEO On-Site SEO SEO experts recommend that you should always begin …

10 Blogging Statistics You Probably Didn’t Know But Should

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An awful lot of research that’s conducted on blogging revolves around B2B topics such as lead generation, lead nurturing, and customer purchase trends and habits—i.e., basically how brands can better leverage blogging as a tool to create more brand awareness and generate higher revenue. While this is invaluable data to digital marketers, it does little to help individual bloggers who blog for other reasons such as building their personal brand or running a niche online publication. So we sorted through many online reports, blog posts, and …

AdSense Policy Guide: All Policies Summarized in One Guide

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Google has been criticized by the rather harsh policies relating to its AdSense publishers’ ad placements. Multiple high-earning publishers have had their accounts disabled and deleted due to violations of said policies. This is the reason that it is extremely important to familiarize yourself with the policies that AdSense has, which is where this guide aims to help you out. Providing you with a resource to find all the AdSense policies summarized efficiently into a single guide, you don’t need to waste time trying to search …

Using Psychology to Persuade More People to Subscribe On Your Blog

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There are a lot more blogs on the internet now than there ever have been, the old adage of just provide good content and visitors will follow no longer necessarily holds true. Apart from good content, which is now the lowest common denominator, you also need to find an edge that will keep you ahead of your competition. You need to have something special that will help you get more people to subscribe on your blog. Psychology and persuasion theories offer some answers. Many psychology …

30 Tech and Social Bloggers You Need To Follow

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“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams No matter what you do for a living and no matter how good you’re at it—we all need guides and mentors who inspire us to do better and show us how to do it. As a blogger, there are so many skills that one needs to master; from the craft of writing to networking to time management that it often gets overwhelming, …

Google Mobile-Friendly Update: Everything You Need to Know

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Folks, the Google mobile-friendly arrived on April 21. With 60% of web browsing now done through smartphones and tablets, the only justifiable business decision for Google is to optimize the web for its target user. Below you’ll find the most useful resources from around the web that I’ve collated while the dust is settling and the expert opinions on Google’s latest search engine change have been passed. There is no information overload. This post is simply categorized in 3 parts – Must reads on the Google mobile-friendly update …