7 Ways of Content Distribution for Top-drawer Results

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You’ve just written a killer post for your blog. You feel that it’s going to be a hit among your readers. When you think all is ready, you went ahead and clicked publish. A few days after that… crickets. No sign of engagement. Your post is another lonely piece swimming within the massive pile of content on the web. Can you relate? Expecting traffic to come as soon as you publish is like asking a glass of water sitting on the table to chug itself down …

6 DoubleClick for Publishers Case Studies to Learn From

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Google’s DoubleClick for Publishers is the go-to ad serving platform that major publishers gravitate to. With 30% of the market share, Doubleclick for publishers or DFP as it is known in common parlance is considered the best ad serving technology out there, be it for web, mobile, or video. Launched in 1996 as an independent, and then revolutionary,  ad serving agency for the web, DoubleClick Inc. was later purchased by Google and redressed as DFP. One of the major reasons why DFP remains the most used …

Why Web Publishers Need Eye-Tracking?

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Myth #1: “Faces always & instantly draw attention.” Myth #2: “Large text instantly draws a lot of attention.” Myth #3: “The magical word ‘FREE’ always pops out.” As EyeQuant’s 200 Website Eye-Tracking Study eloquently concluded (and busted the above myths) – “Don’t rely on rules of thumb. Testing always beats guessing.“ So with this post I ‘ll give you 30 reasons on why you should get your own eye-tracking website usability testing done instead of following the said “best practices.” Let’s do this – 1. To know …

7 Niche Ad Health And Fitness Ad Networks For Publishers

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Niche (a.k.a. vertical) ad networks are dedicated to delivering advertising to a specific audience and as a result have a few advantages for both advertisers and publishers compared to the larger, more generalized ad networks such as Google AdSense and Yahoo! Advertising. Advertisers benefit from niche ad networks because they help them reach a more targeted and informed audience, even though the overall impressions may be lower. Publishers on the other hand, typically witness higher click through on the ads, which translates to higher revenue. …

Programmatic Advertising Trends for Publishers in 2015

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When publishers here the words “Programmatic Advertising”, there are varied reactions. Some know of it. Some are merely aware of it. Some use it. Some don’t. But the one thing that is common for all the publishers is that Programmatic Advertising is a jargon filled notion. Open a Google search and most of the blogs you see are in a language part Klingon part Valyrian. Heck, even the user friendly Wikipedia has a roundabout definition for what it called “Programmatic Marketing: In digital marketing, programmatic …

The Expert Syndrome and How It’s Killing Your Readership

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You know a lot in your industry. In fact, you  pride yourself as an expert. After all, you wouldn’t be blogging if you knew nothing about your niche, right? And being the expert, you have the tendency to communicate in abstract words and jargon. People can’t blame you, it’s your language. It just comes naturally. It’s the result of having lived and breathed your subject for a long time. But eventually, you wonder why you feel you’re not being understood or your post is not …

How To Monetize Your Blog: A Newbie’s Guide

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Okay, so you want to make money from your blog. The good news is that you’re in great company—there are many professional bloggers out there who have turned blogging into their full-time job. Heck, some even earn six-figure incomes. So you know it’s not a goal that can’t be achieved; there may be hiccups along the way, it may not buy you an Aston Martin DB9 in six months, but making money is fairly in the realm of possibility. Consider this post your detailed, step-by-step …

8 Questions Smart Bloggers Ask Before Hitting Publish

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We know what great blog posts look like right? They’re not just informative. They shift mindsets. They move us emotionally. They persuade us. They motivate us to take action. They inspire us to do better. Great posts make an impact on their readers. And it shows in their opt-ins, shares and comments. Is it because the bloggers behind these have some out-of-this-world creative talent? Fortunately, no. Great content has more to do with knowing some crucial elements rather than possessing a writing genius. Smart bloggers …

15 Features of A WordPress Theme Optimized For AdSense

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When you want to start a blog, choosing a great WordPress theme can be baffling. There are literally thousands of new themes coming out every day. Just a simple search of “best WordPress themes” can give you millions of links that will confuse you about which one to pick. However, there is one major factor that is AdSense optimization. If you are a blogger or a publisher who plans to generate AdSense revenue through their WordPress blog, your WordPress theme should be AdSense optimized. This single …

11 AdSense Tips And Tricks to Maximize Your Earning Potential

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AdSense is a great tool for monetizing your website. Unfortunately, a large number of users fall prey to some common mistakes and never even realize that they’re functioning way below their maximum earning potential. Here are a few AdSense tips that will help you optimize your website for both higher revenue and an enhanced user experience. 1. A/B test your ad units Experimenting allows you to pit one variation of ad settings against another variation and select the one that performs the best. You can …