Online advertising uses ingenious technologies to find its way into our digital lives. A common belief is that advertising is ever-intrusive with, occasionally, overly aggressive intentions. How many times have you been startled by a pop-up ad or a video ad automatically playing out of the blue?
Publishers experimenting with new ad formats to earn more revenue may want to consider video ads. These ads are popular for a reason: They result in a lot of commission for publishers. Whether you’re a fan of video ads or not, there is no denying that when used correctly, these ads can provide a substantial boost in revenue.
A multi-billion dollar business, affiliate marketing is a great way to make income online, and it has led to the success of many. Merchants are looking for ways to boost their sales through innovative marketing strategies; a void that publishers have come to fill.
Many merchants work directly with publishers, but there are dozens of affiliate ad networks that connect publishers with merchant offers.
Don’t want to work with Google AdSense? No problem. There are many alternative ad networks available for those who don’t want or can’t work with Google for some reason.
Let’s look at some common scenarios in which people seek out AdSense alternatives.
Reasons to Look For AdSense Alternatives
There are many reasons to look for alternative ad networks and other ways to monetize your sites. The most popular reasons I hear are:
Native ads are a popular choice amongst publishers because they lead to a better user experience, and in most cases, higher overall revenue.
Blending in with the medium in which they’re displayed, native ads help advertisers overcome banner blindness and ultimately help publishers earn more from their websites.