Google Ad Grants: How to Get Your Non-Profit Ad Costs Covered

If you’re a non-profit and you haven’t heard of Google Ad Grants you’re missing out on a great chance to get the word out about your organization, at no cost.

Ad Grants, the non-profit arm of Google AdWords, helps recognized non-profits promote themselves via ads on search result pages, which can help raise awareness for specific fundraising events or even drive traffic to their website.

7 Strategies to Optimize Display Banner Ad Revenues

Optimize Banner Ads

Maximizing profits for publishers requires the optimization of banner ads. The wrong placement of an ad can lower click-through-rates (CTR) and lead to plummeting revenue, and the worst part: not every audience will react in the same way.

A site about real estate may find banner ads perform better above the fold, while a medical site may need to place a banner ad in their content to maximize revenues.

14 High Paying AdSense Alternatives

Don’t want to work with Google AdSense? No problem. There are many alternative ad networks available for those who don’t want or can’t work with Google for some reason.

Let’s look at some common scenarios in which people seek out AdSense alternatives.

Reasons to Look For AdSense Alternatives

There are many reasons to look for alternative ad networks and other ways to monetize your sites. The most popular reasons I hear are:

18 Website Optimization Techniques For Search, Performance & Conversions

Website Optimization

I’m sure that you’ve heard about website optimization. But just in case you haven’t, this article will explain exactly what it is as well as cover some of the top online tools that will help you make sure that your website is relevant and visible.  If you already have a website and are looking forward to increase your website traffic, website performance or conversion rate, then this article is for you.  If you’re thinking about starting a business or have already begun the process, then this article is definitely for you.