Startup Marketing 101 – The Only 3 Points You Need to Start Content Marketing

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So this post is the result of an email conversation I had while helping one of my entrepreneur friends. She is a PR specialist and wanted to start her current company’s blog so when she asked for my advice on how to do that, naturally I obliged. The text below is 90% exact of what I sent her in the email (yes, I actually wrote such a huge reply). The only changes are that I formatted the post and added links to whoever I mentioned. So …

Blogging 101: This Researching Mistake Could Be Slowing Down Your Writing

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Picture this scenario: It’s time to write a new post for your blog. You decided this will be a long-form content that’s packed with research which your readers can’t resist. And so you set out to do your research. You mined the web for explanations, expert quotes, research studies, data and other factoids that you need. You feel like a detective following every crumbs of clues on a trail. After  3 hours, you’ve collected web page after web page of information. You’re exhausted. You’ve read some …

Google AdSense Earnings: 13 Field Tested Tips to Skyrocket Your Ad Revenue

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Effectively monetizing a website has always been a tough mountain to climb for webmasters. In this post I’ll share actionable tips, based on experience and best practices, to help publishers make the most out of their AdSense account. First, I’ll start with a quick summary on what are the bare essentials you need to optimize for increased revenue. The 5 website essentials  you need before optimizing for increase in AdSense earnings Other than being free-to-use, user friendly, and giving users the lion’s share of the revenue (68%) …

8 Blogging Tips to Boost Your Writing Time and Publish More (No Matter How Busy You Are)

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Gene Fowler  jokes that “Writing is easy. All you have to do is stare at a blank sheet of paper until drops of blood form on your forehead.” Funny, but it’s no wonder. Writing isn’t something you can just do on the fly. It’s a major bottleneck in blogging. If you’re a slow writer, then your speed is keeping you from publishing more and displaying your expertise on a consistent basis. And if that isn’t enough, your days are also filled with more tasks than …

WordPress AdSense: 20 Point Cheat Sheet for More Money and Mass Traffic

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I’ll kick off this post by first answering this question – “Why should I use a WordPress site with the Google AdSense plugin?” Answer. Stat – 1 – “WordPress currently runs more than 66 million websites. Some of those sites include CNN, TechCrunch, Forbes, and many other popular sites” – Ananova. Stat – 2 – “Two million publishers can’t be wrong” – headline, Google AdSense. These two are the only stats you need to help you easily choose WordPress as the right CMS and Google …

9 Psychology Triggers with Actionable Tips to Improve User Experience on Your Website

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When you win over your prospects, you turn them into loyal followers. Giving a supreme user experience can go a long way to building your brand and this following. Align yourself with the goals of your customers and you will open doors to better conversion rates. Providing a seamless user-interaction on your company’s website should be one of the core goals of your business strategy. Here, understanding the user psyche can go a long way to meet the needs of your customers. Here are 9 …

For Consistent Blogging, Don’t Depend on Willpower

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To get noticed, you know that you need to update your blog on a regular basis as well as do guest posts among many other things. You always face each day head-on. But some point during the day, even before you accomplish your most important tasks, you’re already drained and couldn’t face another one. Instead of controlling your projects, you feel like they’re controlling you. If only you have more willpower, you could write more, publish more and get more traffic to your blog. Right? …

10 Ways You Can Easily Increase Website Traffic

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User traffic is the currency of the Internet. High page views directly translate to more lead generation, increased sales, and greater influence within your industry. So then, how do you increase website traffic? Well, one way is to by outright buying the traffic from ad networks, but that’s not a particularly smart or sustainable strategy. You’ll have to spend money for each visitor who ever reaches your website, forever. A better strategy is to either create content that users will be likely to share or …

7 Ways of Content Distribution for Top-drawer Results

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You’ve just written a killer post for your blog. You feel that it’s going to be a hit among your readers. When you think all is ready, you went ahead and clicked publish. A few days after that… crickets. No sign of engagement. Your post is another lonely piece swimming in the massive pile of content on the web. Can you relate? Expecting traffic to come as soon as you publish is like asking a drink sitting on the table to chug itself down your throat. You need …

6 DoubleClick for Publishers Case Studies to Learn From

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Google’s DoubleClick for Publishers is the go-to ad serving platform that major publishers gravitate to. With 30% of the market share, Doubleclick for publishers or DFP as it is known in common parlance is considered the best ad serving technology out there, be it for web, mobile, or video. Launched in 1996 as an independent, and then revolutionary,  ad serving agency for the web, DoubleClick Inc. was later purchased by Google and redressed as DFP. One of the major reasons why DFP remains the most used …