Do you want to rank in the top 10 on Google?
As you already know, Search Engine Optimization is always changing, evolving and transforming. What worked for websites in 2009 doesn’t work so well for websites built in 2019. Updating your methods is a standard procedure in the field of SEO.
This is why SEO experts should always focus on the latest trends and SEO techniques that work right now. A good SEO strategy is always backed by data, and fueled by proven SEO techniques that actually bring results.
In this article, we’re going to explore 7 SEO techniques that will help you win in 2019.
1. Understanding Google’s Algorithm
In the past few years, Google put a lot of effort into improving the user experience of their search engine. In short, Google’s goal is to provide its users with the most relevant search results. As a result, Google’s latest algorithm updates, such as RankBrain, were developed to push in this direction. To create a perfect SEO strategy, you need to understand Google’s search algorithm.
Nobody knows the exact science behind search results, but there are guidelines that we can follow. In their 160-page long document regarding General Search Guidelines, published in July 2018, Google elaborates a lot of topics that are important for SEO. You can discover how Google meets its user needs, and what are some of the deciding factors for the #1 spot on Google’s search engine.
If you’re looking to improve your rankings, understanding the search algorithm should be your #1 priority. After that, it’s time to put in some work, and the year might just be yours when it comes to SEO.
2. Create Great Content
The best content always gets the best SEO results, there’s no doubt about this.
There are no limitations to great content: blog posts, podcasts, videos, email newsletters, social media posts, can all be considered as rich pieces of content. Your users want to consume great content. Google wants to promote great content.
Great content is the winning lottery ticket in the world of SEO, and it’s been proven over and over again. The issue is that everyone wants to get the best results, but nobody wants to put in the effort, which is why they look for quick fixes instead of addressing the core issue. Without great content, you barely have anything to work with.
Creating a great piece of content is a timeless SEO technique, and it always works out for you. Once you have some great content on your hands, you can combine it with other SEO techniques to achieve incredible results.
3. Build Backlinks
As Brain Dean of Backlinko put it:
Without amazing content, you’ll never get links. And without link building, you won’t crack the first page.
Build backlinks is essential to success when it comes to SEO. It’s no surprise that the best-ranking websites are always those that are the most popular in their field. You can think of backlinks as something technical, or you can think of them as a result of people sharing your stuff with other people. Backlink building is as simple as that.
If people like the content on your website, they will share it and include a backlink to your website. All this will result in more traffic but most importantly — Google will pick up on that and rank your page higher.
Backlinks are great for improving your SEO, and there are so many techniques that you can use to build them, such as creating great content, sharing it, outreach, dead-link replacement and more.
4. Optimize for Featured Snippets
If you want to reap the best benefits of SEO, you should aim to get included in featured snippets. In case you don’t know what featured snippets are, they look like this:
A featured snippet is an answer box provided by Google to answer a specific question. When it comes to ranking, a snippet is considered to be position #0 (above rank #1) since it stands out at the top. It gets the most traffic from Google, and according to SEMrush, 11% of all search results have a featured snippet.
Securing the #0 position should be your top priority, and you should always optimize for featured snippets. It turns out that 99.58% of featured snippets come from pages that are already in the top10, so creating great content and building backlinks are precursors to getting featured.
To optimize for featured snippets, make sure your content directly answers a question. It should be concise and straight to the point. Google takes most of these answers from larger pieces of content, so you should dedicate a <h2> or <h3> heading towards the question. Featured snippet = SEO win, and an important trend in 2019 and beyond.
5. Invest in Video Content Marketing
Video content is EXPLODING.
Video content is perfectly suitable for digital ages, and Cisco believes that by 2021, video will be 80% of all online traffic. Hubspot also reports that 43% of people want to see more video content as well. Video plays an enormous role in SEO, with 55% of total keywords showing videos as a search result.
If you’re not investing in video content marketing, you’re missing out.
Investing in video content doesn’t have to completely drain your budget either, as there are lots of inexpensive ways to produce it. You can use free online video editing tools such as this one by Renderforest to create great video content for your brand. It’s cheap, easy to use, and most importantly — it lets you produce amazing videos.
6. Voice Search SEO is a Thing
Voice search is a growing trend, and it’s only getting bigger each day.
As technology improves, more and more people are going to use voice search instead of traditional search methods. Google says that 20% of mobile queries are voice searches. The number grows bigger each day, and that’s a lot of traffic that you can win over if you optimize properly.
Optimize for voice search is closely connected to optimizing for featured snippets. Your content should already rank high, and it should provide a direct answer to the questions asked. If you want to win the SEO arms race, you should pay some attention to voice search SEO.
7. Update Your Older Content
Let’s be real here — nobody wants to consume outdated food… or outdated content.
If your brand has been around for a while, then chances are that you have some expired pieces of content. Perhaps the situation has changed, and your content no longer serves the purpose it once did. This looks bad in Google’s eyes, and you should take some time to update your content and make sure it’s relevant today.
You can remove the outdated/excess information, add in some fresh content and stats, or perhaps apply some new SEO methods that you’ve learned recently. Either way, your old content will appreciate the changes, and so will Google. Constantly updating your content is a great way to win at SEO.
And that’s it!
Employ these techniques, and you will see great SEO results in 2019 and beyond.
This blog is authored by Roman Daneghyan, Head of Marketing at Renderforest, and a specialist in Content Marketing, SEO, Social Media Marketing, and Link Building.